Simple Solutions: Hiring for the Summer Is Harder Than Ever

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

From our experts to your inbox. Each week.

May 18, 2022


With the summer months fast approaching, we’re looking at seasonal hiring for small-business owners. Plus, it’s Asian American and Pacific Islander Heritage Month, and we’re sharing some of our favorite AAPI businesses.

Image of a newspaper that reads "Vacancies. Summer Jobs" with summer jobs highlighted in green. Folded dollar bills are in the top left corner.

Need to Know

Schools are starting to let out for summer vacation, and that means more trips and more workers to run the beaches, amusement parks, and national parks. Many business owners are grappling with seasonal hiring shortages, the great resignation, and a strengthened labor force. We set out to see what business owners need to know for the summer season.

Pandemic difficulties

Around 30% of all teens in the US work over the summer in 2020. Many also hold year-round employment or work during their winter vacation. In 2021, 1.2 million teens worked over the summer, a drop of over 40% from the year before after the COVID-19 pandemic led to shuttered businesses and staff dropouts. Analysts are predicting a rise in employment this summer, but that doesn’t mean the problems have gone away.

“The past couple of years have come with many more last-minute dropouts due to changing plans and uncertainty from staff due to COVID,” Tanya Capawana from the Appalachian Mountain Club told me. “This year has been a bit tough as we’ve been trying to return to normal or expanded levels of staffing and do not have as many returning staff due to COVID interruptions.”

Job openings

Ry Young from Mad River Glen Cooperative, a ski area in the Green Mountain range of Vermont, told me their “hiring for the winter season usually begins in late fall, but recruitment of potential hires (especially in departments that require special skill sets like Patrol and Ski School) is always ongoing.” Some businesses are now offering perks and incentives for seasonal workers, like free tickets for family and certification courses at no charge. Capawana told me that they begin hiring in December and January so they can “pick up the more ambitious crowd early” and cement summer plans.

Both the Appalachian Mountain Club and the Mad River Glen Cooperative agree that high school and college students are integral to their operations. In fact, Young told me that he started at Mad River in college as a ski instructor.

Seasonal hiring advice

This past winter, Mad River Glen was a little short-staffed, but Young is already looking ahead to next winter. “Think and plan ahead by at least six months, know what your needs are, try and anticipate shortcomings,” Young said. “Recruiting is never-ending; always be on the lookout for talent.”

“I'd also suggest hiring an additional person for every 10 that you expect to hire as you'll likely get attrition in the following 6 months,” Capawana said. But by getting the word out early, the Appalachian Mountain Club is able to hire the best and “provide a positive atmosphere for our guests.”

We’ll be talking more about small business owners for the entire month of May to celebrate Small Business Month. Do you know a business we should spotlight? Email info@business.org.

Must know


Business spotlight

May is Asian American and Pacific Islander Heritage Month. Over 9,000 anti-Asian hate crimes have been reported since the start of the pandemic, and one-in-four AAPI small-business owners reported vandalism or threats.

Over 20 million people in the US are Asian American (including your newsletter writer) and, as of 2016, there are nearly two million Asian-owned businesses. So, this AAPI Heritage Month, let’s support AAPI businesses. Here are a few of our favorites:

Paula Zamarra centered her career around a key passion: increasing diversity, equity, and inclusion in the workplace. But when she realized the corporations she worked for weren’t really walking their talk, she decided to launch her own consulting firm, Inclusion4Performance. Today, Zamarra helps businesses create high-performing team environments with fair, equitable, and inclusive environments. Read her startup story here. Read her top startup tips here

Are you ready to jump into entrepreneurship? Check out these resources:


We’re petitioning the Small Business Administration to designate the entire month of May as National Small Business Month. It’s a small but meaningful gesture to show our support for these vital neighborhood lifelines.

Thank you for reading. We’ll see you next week.

     - Alex and the Business.org team

To receive Simple Solutions, Business.org's weekly newsletter, in your inbox on Wednesday, sign up here.

Alex Kerai
Written by
Alex Kerai
Alex covers ecommerce and inventory management for Business.org.  Alex has spent the last five years as a writer and a multimedia creator working with businesses, non-profits, and educational institutions. He has been focused on helping businesses find ways to survive and thrive while facing challenges and is passionate about helping small businesses succeed (especially in a post-pandemic world). Utilizing his experience working a variety of jobs across the country, Alex writes for businesses today.
Recent Articles
A business person in a blue collared shirt extends a pen towards the recipient
What Is a Lien and How Does It Work?—What Small Businesses Should Know
A lien is a legal claim or right to a piece of property, and it’s...
businesswoman considering a business line of credit
Will Opening a Business Bank Account Ding Your Credit?
Find out how banks use your credit score when you open a business bank account....
Featured image of a young woman sitting at a table in a cafe, smiling at a piece of paper
7 Vendors that Help Build Business Credit 2022
Want to improve your business credit score and get the products and services your business...
man shakes loan officer's hand
Bluevine Business Banking Review 2022
We’ve spent hours researching Bluevine and comparing it to other online and traditional banks. Here’s...