Best Website Builders for Small Businesses 2022

We tested nine website builders to find the right one for your small business and its specific needs.
Best overall
Wix
Wix
5 out of 5 stars
5.0
Starting from
$16.00/mo.
  • pro
    500+ design themes
  • pro
    Connect 300 apps
Best for small-scale ecommerce
SquareSpace
Squarespace
4.7 out of 5 stars
4.7
Starting from
$16.00/mo.*
  • pro
    28 design themes
  • pro
    Connect 30 apps
Top pick for online stores
Wix Ecommerce
5 out of 5 stars
5.0
Starting from
$27.00/mo.
  • pro
    Over 500 design themes
  • pro
    Sell unlimited products
Best budget pick
WordPress
WordPress
3.3 out of 5 stars
3.3
Starting from
$4.00/mo.*
  • pro
    Thousands of design themes
  • pro
    Connect thousands of apps
Fastest setup
GoDaddy
GoDaddy
3.3 out of 5 stars
3.3
Starting from
$9.99/mo.*
  • pro
    19 design themes
  • pro
    No app connections available

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing.

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

At Business.org, we tested nine of the most popular website builders for small businesses. We found out which kind of business each builder would fit best, and ranked the builders based on their usability, design, and customizability.

The best part? All of our favorite website builders offer a free trial so you can try your favorites.

Overall, we like Wix the most. It’s easy to use, creates beautiful websites, and lets you customize almost anything you can think of. It wins top marks on usability, design, and customizability.

But one size doesn’t always fit all, so let’s dive into our in-depth reviews and discover which website builder is the right one for your business.

Bottom Line: We think that Wix is the best website builder on the market for anyone. Small businesses especially will love the design themes and super easy website builder. 


Our top-rated website builder: Wix

Wix’s secure, affordable, and completely customizable platform makes it one of the best options for any business owner.


Compare the top website builders for small businesses

Brand
Starting price
Design themes
Apps
24/7 customer service
Learn more
$16.00/mo.500+About 300
Icon No  DarkNo
$16.00/mo.*28About 30
Icon Yes  DarkYes
$27.00/mo.*500+About 300
Icon Yes  Dark

Yes

$4.00/mo.*ThousandsThousands
Icon Yes  DarkSelect plans
$9.99/mo.*19N/A
Icon Yes  DarkYes

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing.

Ecommerce shops and brick-and-mortar stores alike need user-friendly, fast-loading websites to drive business. But you’ve seen plenty of shoddy websites in your time, and you know a clunky website can cause customers to click away from your site and onto a competitor’s in no time flat.

So how do you ensure your website stands out and steers customers to your doors? First, you match with the right small business website builder for your needs. To that end, consider a few things when deciding on a site builder:

  • Features. Do you need your website to drive foot traffic, sell products online, or let clients schedule appointments? Whatever you need, make sure the website builder you choose can provide it. (For instance, not all website platforms emphasize ecommerce. If you sell products online, you absolutely need an ecommerce-friendly builder.)
  • Price. If your shop makes most of its money online, it’s worth paying a little extra to ensure your customers have the best possible online experience. When choosing a plan, make sure to weigh your budget against the importance of your website to your business.
  • Ease of use. Website builders should make your life easier, not harder. Look for a website maker that parallels your level of knowledge about site building—you don’t want to sink hours and days into learning to create a beautiful website. That’s what the builder is for.

If you want to learn a bit more about how to build a site and what to look for in a site builder, check out these articles first:

Wix: Best overall

Best overall
Wix
Wix
5 out of 5 stars
5.0
Starts at
$16.00/mo.
  • pro
    Straightforward drag-and-drop website builder
  • pro
    Hundreds of design themes
  • pro
    Connect hundreds of apps
  • pro
    Super customizable
  • pro
    24/7 customer care

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.

Despite facing some stiff competition, Wix emerged as the clear winner of our website testing. This drag-and-drop DIY website builder has it all: it’s easy to use, creates beautiful websites, and lets you customize almost anything you can think of. In fact, we gave it top marks on usability, design, and customizability. Plus, it has great security features to keep your site and your customers safe online.

Plus, Wix recently partnered with Deepcrawl to launch custom-designed SEO tools for users. That's a huge deal—and it's built specifically for the Wix app store.

Of course, one builder can’t be all things to all people, and Wix might not work for every small-business website. Its prices, while reasonable, aren’t the lowest, and it doesn’t offer the most plugins or the best ecommerce store tools. So if you’re on an ultra-tight budget or you plan to sell thousands of percale cotton sheet sets each month, you might want to move on to the other builders on our list.

Even with its (few) limitations, Wix’s quality and versatility make it the best website builder for most people.

Pros
pro Easy drag-and-drop interface
pro Limitless customization options
pro Extensive app market
Cons
con Negative customer reviews
con No 24/7 customer support

What business owners think of Wix

Icon Quote  Dark
I recommend Wix to my clients.
A business is a living organism, and your needs, as a business owner, change/update, and you want a builder that’s able to keep up or lead the way and reveal new trends to you.
Grow Your Business’s Online Presence
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Squarespace: Best for small-scale ecommerce

Best for ecommerce
SquareSpace
Squarespace
4.7 out of 5 stars
4.7
Starts at
$16.00/mo.*
  • pro
    Drag-and-drop website builder
  • pro
    Tons of built-in tools
  • pro
    Simple, beautiful online store or blog
  • pro
    24/7 customer support

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

Squarespace offers all the features a smaller online store needs. It has built-in functionality that lets you accept credit card payments, track your customers, create gift cards, and so much more. Other builders would require plugins to do all that.

But if you get some plugins, Squarespace has even more ecommerce tools. You can get plugins that add fabric swatch previews to clothing products, plugins that track your inventory, and plugins that highlight certain products.

While large online stores with thousands of orders each month might want a dedicated ecommerce builder, Squarespace offers all the tools a smaller e-store could want. Plus, it creates striking, clean websites with ease, so you’ll have the perfect online storefront for your bath bomb boutique or cosplay supply store.

Strengths
pro Easy-to-use platform
pro Beautiful designs for sites
pro Great functionality to support your store and blog
Weaknesses
con Bit of a learning curve
con So-so search engine optimization
con Functionality sometimes hidden by tabs and sidebar menu

What real customers think of Squarespace

Natalie Maniscalco
Icon Quote  Dark
Squarespace is extremely easy to use and update.
They also offer great design work and hosting of the website. Plus, very inexpensive.

Wix Ecommerce: Top pick for online stores

Top pick for online stores
Wix Ecommerce
5 out of 5 stars
5.0
Starts at
$27.00/mo.
  • pro
    Sell unlimited products
  • pro
    Works with retail, restaurants, and hotels
  • pro
    Offshoot of Wix, designed for accepting online payments
  • pro
    Free domain for one year with ecommerce plan

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

Wix Ecommerce is our top pick for ecommerce because it offers everything we know and love from Wix with unparalleled features including unlimited products, customer accounts, and fantastic security features (with a free SSL certificate) to launch your online store.

We also love that Wix offers a built-in payment processing solution: Wix Payments.

The downside? Honestly, the only thing we didn't love is the pricing and plans. There are certain features—like subscriptions, advanced shipping, and the ability to sell across multiple sales channels—that should be available for all online stores. But at the same time, the pricing is fairly affordable and the Unlimited and VIP plans are 50% off when you subscribe for a year or more.

Wix Ecommerce takes the best of Wix and adapts it for any online business. We also love that Wix offers a built-in payment processing solution: Wix Payments. If you're running a retail store, bed-and-breakfast, or a restaurant, Wix Ecommerce can work for you.

Strengths
pro Works for any business—from retail to restaurants to hotels
pro Secure online payments with Wix Payments
pro Create customer accounts and offer a fast checkout
Weaknesses
con Higher cost than regular Wix plans
con Some features require an advanced plan

WordPress: Best budget pick

Best budget pick
WordPress
WordPress
3.3 out of 5 stars
3.3
Starts at
$4.00/mo.*
  • pro
    Website builder software plus web hosting
  • pro
    Most customization than any other builder
  • pro
    Thousands of theme options
  • pro
    Customer support available

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

WordPress can do just about anything. It has tons of themes for any kind of website you want to build, it comes with exceptional built-in blogging, and with a plugin or two, it can provide powerful ecommerce solutions that can compete with the best ecommerce website builders. The trade-off? WordPress requires more work and web design know-how on your part.

In fact, WordPress’s steep learning curve and time-intensive customization process keeps us from recommending it to businesses that just want a small, simple website. Because if you’re not going to harness WordPress’s full capabilities (which you’ll need the Business plan to do), you might as well use an easier website builder.

But if you want control and features—and lots of them—then WordPress stands in a class of its own. Daily bloggers will love its customizability and SEO tools, and online sellers will enjoy the many ecommerce plugins. With all its plugins and templates, WordPress can make feature-filled, good-looking small business websites.

Strengths
pro Near-infinite customizability
pro Thousands of available plugins and themes
pro Great reputation and user reviews
Weaknesses
con Steep learning curve
con Plugins and full SEO tools limited to top-tier plan
con Extensive customization required for best results

What business owners think of WordPress

Icon Quote  Dark
WordPress is robust...
WordPress is robust, fast if you optimize it, and there is tons of support online and countless plugins to get any functionality you would like.

GoDaddy: Fastest setup

Fastest setup
GoDaddy
GoDaddy
3.3 out of 5 stars
3.3
Starts at
$9.99/mo.*
  • pro
    Menu-based website builder
  • pro
    Low learning curve
  • pro
    Super affordable starting price
  • pro
    24/7 support

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

If you don’t want to spend much time building your website, GoDaddy might be the platform for you. With this easy-breezy site builder, we had a finished site in just 38 minutes.

Now, that ultra-fast build time does come with some limitations; GoDaddy has the most limited customization options of any of our recommended builders, and its web design is better described as “perfectly competent” than “stunning.” So if your food blog is your business, you might want something more customizable, and if your literature-inspired T-shirts keep selling like hotcakes, you’ll want a small business website builder with a little more ecommerce oomph.

But if you want a simple website to point people at your lawn service business or you just need a small online store for your wildlife-themed jewelry, then GoDaddy offers unparalleled speed and ease of use.

Strengths
pro User-friendly interface
pro Low starting costs
pro Relevant content suggestions
Weaknesses
con Limited customization
con Mediocre SEO capabilities
con Mixed customer reviews

What real customers like about GoDaddy

Icon Quote  Dark
GoDaddy to me is easy to use and flexible, and I am very pleased with their tech support.

Honorable mentions

Haven’t found a website builder you’re in love with yet? Don’t worry—one of these three options could better suit your needs:

Best website builder honorable mentions

Compare runner-up website builders for small businesses

Brand
Starting price
Design themes
App Connections
24/7 customer service
Learn more
$29.95/mo.*Over 100Over 100
Icon Yes  DarkYes
$0.00/mo.*23300
Icon Yes  DarkYes
$29.00/mo.73100+
Icon Yes  DarkYes

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

BigCommerce: Best for large-scale ecommerce

Best for large-scale ecommerce
Big Commerce
BigCommerce
Starts at
$29.95/mo.*
  • pro
    Ecommerce-dedicated builder
  • pro
    Flexible platform
  • pro
    24/7 tech support

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

BigCommerce is a dedicated ecommerce website builder, which means it comes packed with tools for your online store. With tons of built-in functionality and even more available through apps, BigCommerce can handle all the sales and products you throw at it. 

This ecommerce website builder works and has all of the right features, so it's a worthwhile brand and investment. It's great for scaling up your business, with plans that go up in price and features, and has a lot of POS and shipping integrations. 

There are a few downsides, though. It doesn't have great customer reviews and there is no free plan. So if you're looking to start a new ecommerce business, we recommend checking out free platforms first. 

Plans start at $29.95 per month, so you’ll pay a pretty penny for all that—but it’s probably worth it for large online stores.

Pros
pro Powerful ecommerce features
pro Easy-to-navigate interface
pro Attractive store design
Cons
con Limited free themes
con Complicated customization
con Negative customer reviews

Weebly: Best for brick-and-mortar stores

Best for brick-and-mortar
Weebly
Weebly
3.6 out of 5 stars
3.6
Starts at
$0.00/mo.*
  • pro
    Drag-and-drop site platform
  • pro
    Drag-and-drop online store builder
  • pro
    Intuitive dashboard
  • pro
    Low learning curve
  • pro
    Chat and email support

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.
*With annual billing

Weebly excels at making good-looking websites on the cheap—provided you don’t need lots of fancy features. Its drag-and-drop functionality lets you easily set up your pages just the way you want them, and its default templates look great on desktop and mobile. Plus, it even has a free plan.

But while the Weebly platform technically has lots of ecommerce tools, you’ll have to pay more for a pricier premium plan to get them—and at that point, why not go with one of our top two builders? Likewise, Weebly has blogging capabilities, but they’re not nearly as impressive as some of the other builders on our list. (But Weebly is the only brand in our top five that offers a free plan.)

Those strengths and limitations make Weebly ideal for brick-and-mortar stores that need a basic (but beautiful) website to direct people into their store. 

Related reads: Wix vs. Weebly

Bullhorn
Free website builder for ecommerce

If you're looking for an ecommerce website builder similar to Weebly, Square Online recently acquired Weebly and has built out its ecommerce platform. 

Strengths
pro Professional-looking templates
pro Easy-to-use Weebly dashboard
pro Good ecommerce tools
Weaknesses
con Extra costs for most ecommerce options
con Amateur-looking blogs (without extra apps)
con Fewer customer service options

Shopfiy: Best for brand-new ecommerce businesses

Best for brand-new ecommerce businesses
Shopify
Shopify
Starts at
$29.00/mo.
  • pro
    Ecommerce-dedicated builder
  • pro
    Online tutorials
  • pro
    24/7 support

Data as of 09/13/22. Offers and availability may vary by location and are subject to change.

Another dedicated ecommerce builder, Shopify offers plenty of resources to business owners building a website for the first time. From name generators to logo makers to tutorials, it can help you get your online store off the ground. Just buckle up for some frustration: Shopify is expensive ($29 per month to start), it can be tricky to use, and you need apps and paid themes to unlock its true potential.

Related read: Wix vs. Shopify

Aisha Blake
Icon Quote  Dark
Everything about Shopify is made to help entrepreneurs
You get so much from Shopify right out of the box, including very focused training videos to help you get up and running. . . . Everything about Shopify is made to help entrepreneurs build almost every aspect of their business.

The takeaway

Running your business takes up enough time and energy. You shouldn’t have to spend more of both trying to find the best website builder for small business—and with our recommendations, you won’t have to.

As you narrow down builders by feature and price, you should naturally find one that fits your needs best. If there’s not an obvious pick, we think it’s hard to go wrong with Wix for most small business websites. But any of our other top choices could suit your needs—don’t be afraid to take Squarespace, Wix Ecommerce, WordPress, or  GoDaddy for a spin around the block.

Now go build something great!

More interested in ecommerce-only website builders? We also reviewed the year’s best ecommerce website builders for online stores.

Related content

Website building for businesses FAQ

What about a domain name?

You absolutely need to get your own domain name when you build your business website. A custom domain builds trust with your audience. After all, why should customers trust a business that can’t or won’t spend $12 on a domain name?

Fortunately, most of our recommended builders include a free domain for one year when you pay for a plan—only GoDaddy, BigCommerce, and Shopify don’t.

So if you choose one of those builders, or if you’d rather get your domain separately from your builder (you can sometimes get better deals on your domain renewal this way), be sure to take a look at our favorite domain registrars.

Should my website builder and my web hosting company be the same?

Honestly, the website builders on this list don’t give you a choice. All of these builders bundle their builder with hosting, and they won’t allow you to build a site and then host it elsewhere. So if you build a site with Wix, expect to host it with Wix.

And frankly, that makes things pretty convenient for you. You won’t have to manage multiple logins or bills.

You’d really only need a separate hosting company if you opted to use the WordPress software but didn’t want to use it through WordPress.com. (WordPress.com bundles WordPress.org’s software with hosting.) In that case, you can check out the best web hosting providers to find the right host for your needs.

Should I use a website builder or hire someone to create a website for me?

That’s one of those things that you have to answer for yourself.

To be clear, we at Business.org believe that business owners are totally capable of building a website themselves. That’s why we reviewed these builders and found which were the easiest, which made the most attractive sites, and which had the most customization options—because that will help you choose the builder that meets your needs.

And building your own website has some big advantages. For one, you get to maintain total control over your website, so there’s no need to worry about a developer going AWOL on you, going rogue after a dispute (Jurassic Park, anyone?), or simply not understanding your vision.

Plus, in most cases, you can build a website yourself much more cheaply than you can hire a developer to build it for you. Your small business probably has a tight budget, so if you can save some money by putting in a little web work yourself, why not?

On the other hand, building a website will take time. Depending on the features you need, it could take quite a lot of time. You know what they say: time is money. If your time is best spent actively working on your business, then maybe a web developer is worth the cost.

And if we’re brutally honest, most of us don’t have design or tech expertise. While the builders we recommend make creating a professional website totally doable, you might get better results from someone who spends all their time building websites and knows what they’re doing. Likewise, if you’re particularly tech-illiterate, you might find website building more frustrating than it's worth.

At the end of the day, our recommended website builders make it possible for anyone to build a usable website. So we absolutely believe that you—yes, you—can build a beautiful, functional website. In some cases, you might want to hire someone. But mostly, we suggest you do it yourself.

Methodology

To find the best website builders for small businesses, we considered site builders’ features, pricing plans, customization, design, and ease of use. We also looked at customer support, website design options, and how it worked when we used the website builder software. And to really know how they work for you, we made a business website with each of these website builders to see how they work firsthand.

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Alex Kerai
Written by
Alex Kerai
Alex reports on emerging consumer trends. Previously he was a staff writer for Business.org, with a focus on inventory management and ecommerce. He also started and wrote the Simple Solutions newsletter that was delivered to Business.org email subscribers each week, featuring news and interviews with business leaders and academics across the world. His writing on consumer trends can also be seen on CableTV.com and Reviews.com. Utilizing his experience in multimedia content creation for businesses, non-profits, and educational institutions, Alex writes for businesses today.
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