Not sure what some of these features even are? No worries, we’ve got you covered.
Having a site that allows multiple sales channels is a big deal if you’re looking to sell your product on multiple sites or platforms. Basically, this feature lets you add a product once on your Shopify store, then sell it on social media sites like Facebook, auction sites like eBay, and even general marketplace sites like Amazon. And good news: all Shopify plans are compatible with multiple sales channels.
Customer segmentation is used to divide your customers into subgroups. In the case of the health and wellness site we built for this test, we’d probably want to segment our customers into groups based on their interests. Are they here to lose weight? To get exercise tips? Recipes? Breaking them into groups allows you to send them newsletters, promos, or loyalty perks specifically geared to them, which makes them more likely to interact with your site. Currently, Shopify businesses need to download an extra app to get this feature.
If you’re looking to reduce friction in your checkout process, credit card storage is a good way to do it. With this feature, your customer has to enter their credit card info only once and it’s saved for good. Shopify does offer credit card storage as part of Shopify Pay, so it’s available if you opt to use it.
Product filtering makes it easier for customers to shop on your site. If your customer only wants to see gray clothing, for instance, product filtering would allow them to narrow down your items to include only clothes that are gray.
With staff accounts, you can set up email addresses that use your site’s domain. That way, if you need to reach out to a customer or conduct any other business on behalf of your company, you can send emails from your site’s domain. Basically, it’s another way to make your business look all kinds of professional.
If you haven’t bought your domain (a.k.a. the thing people type into the web address bar) already, you can buy it directly through Shopify.
How much does it cost? Well, that depends on the domain name you’re trying to buy.
Shopify charges a minimum of $11 for a domain name, though they can be more expensive. Fortunately, the steepest price tag we saw for a domain through Shopify was $91.
Just keep in mind that domain costs are annual, so you’ll have to pay for your domain every 12 months.