6 Best Accounting Apps for Your Small Business in 2018

Did you know that cash flow problems are one of the top reasons small businesses fail?1 An investment in the right accounting software could keep your business going year after year—and help you dodge becoming one of the 40% of small-business owners that say bookkeeping and taxes are the worst part of owning a business.2

Profitability is a key ingredient to your success as a small-business owner. You need a birds’ eye view of your cash flow—where your money is coming from, how much you have at any given moment, and where it’s going. A quality accounting software can help you do just that—and a little more. Here are some of the benefits of investing in accounting software:

  • Save time—ditch manual data entry on a spreadsheet to save time and avoid errors
  • Cut costs—spend less money on accounting tasks, reduce labor costs, and improve your ROI
  • Gain visibility into your financial landscape—get a detailed snapshot of your finances to make better business decisions
  • Keep your financial information safe—use a cloud-based accounting app and reduce the risk of data loss

Now that you understand why you need an accounting app, let’s review what you may want to look for in accounting software. Depending on the needs of your small business, here are some of the features you could benefit from:

  • Creating and sending customer invoices
  • Accepting credit card payments online
  • Tracking time and expenses
  • Financial reporting
  • Automating payroll services
  • Tracking inventory management
  • Using a mobile app to access your data anywhere, at any time

But how do you know where to begin when choosing an accounting app that’s right for you? Read on to learn about our picks for the 2018 best accounting apps for small businesses.

Accounting apps compared

ProductStarting monthly costBuy product
QuickBooks$7 Buy Now
GoDaddy Bookkeeping$9.95Buy Now
FreshBooks$19.95Buy Now
Less Accounting$36Buy Now
WaveFreeBuy Now

The overall winner: Xero

Xero, a cloud-based, full-featured accounting app, is our best overall choice for small-business owners. Affordable pricing plans jam-packed with time-saving features, award-winning customer support, and unlimited users are just a few of the advantages Xero offers. With all of Xero’s plans, you can send invoices, track time and expenses, sync with bank accounts, manage inventory, pay bills, create reports, track purchase orders, and more. Plus, Xero integrates with more than 600 apps, so it may streamline even more steps for you.

Xero scores big for supporting an unlimited number of users—many accounting apps limit this number or require you to pay extra to add users. Xero also offers robust reporting features including sales, inventory, and purchase reports. It also offers financial reports, such as balance sheets, cash flow statements, and income statements. To learn more about financial statements, read 4 Best Tools for Creating a Financial Statement.

Xero’s award-winning customer service team offers free, unlimited 24/7 customer support via email or live chat. They don’t have inbound telephone support, but they do provide outbound support at a customer’s request. Other available resources include a video tutorial library, podcasts, and training courses.

Packages and pricing

Xero offers three pricing plans: For $9 per month, the Starter plan lets you send five invoices, five bills, and reconcile 20 bank transactions. With the Standard plan at $30 per month, you get unlimited invoices, bills, and reconciliations, plus payroll services for up to five employees. It’s important to note that other accounting software typically don’t include payroll services in their subscription price. It’s usually offered as an add-on; for example, QuickBooks’ payroll add-on services start at $39 per month plus a $2 per employee monthly fee.


Save time by integrating Xero with apps you already use!

Like the Standard plan, Xero’s Premium plan doesn’t limit invoices, bills, or bank transactions, and you have the option of increasing your payroll services: $70 per month for ten employees, $90 per month for 20 employees, and $180 for up to 100 people. Xero also offers a 30-day free trial period, so you can take it for a test drive with no commitments.

Best for inventory management: QuickBooks Online Plus

QuickBooks Online, a cloud-based version of the well-known Intuit QuickBooks software, offers small-business owners a number of tools and features. You can create customized invoices, accept credit card payments, track your income and expenses, and more.

QuickBooks Online Simple Start, Essentials, and Plus plans come with a 60-day money back guarantee. There are no contracts or commitments, and customers can upgrade their plans whenever they want. One notable exception: if you choose the Self-Employed plan, you can’t upgrade to any of the other three plans. Choosing one of the others may be a better option if you’re planning to hire more employees and anticipate needing more advanced features as you expand your business.

Packages and pricing

The QuickBooks Self-Employed plan, limited to one user, comes in at $10 per month and works best for freelancers and other small businesses that are sole proprietors. You can manage invoices; accept credit and debit card payments; track miles, income, and expenses; and run financial reports.

The Simple Start plan, priced at $15 per month, gives solo users the same features as the Self-Employed plan but also allows you to send estimates and track sales and sales tax. The Essentials plan for $40 per month supports multiple users and includes bill management, time tracking, and an accounts payable feature.

QuickBooks Online Plus for $60 per month offers the same features as the lower-tiered plans, plus inventory tracking. This is our choice for the best accounting app for small-business owners who need advanced inventory management capabilities. With QuickBooks Online Plus, you receive automatic updates, low-stock alerts, and tracking for specific products. Inventory is managed in real time, so you won’t have to guess when it’s time to reorder your popular items.

PlanMonthly costGet plan
Simple Start$15Buy Now
Essentials$40Buy Now
Plus$60Buy Now

The Simple Start, Essentials, and Plus plans offer an Enhanced Payroll feature as an add-on for $39 per month plus $2 per employee per month. Users can also add on a Full Service Payroll feature for $99 per month plus $2 per employee. Please note: QuickBooks Online is currently offering promotional pricing of 50% off their plans and add-ons.

Best for one-person start-ups and unlimited invoicing: FreshBooks

FreshBooks’ cloud-based software comes with time-saving features for small-business owners. It nabbed the top spot in our book for one-person start-ups and customers who need invoicing capabilities rather than a complete accounting software solution. With any of their pricing plans, you can send an unlimited number of invoices and estimates to your customers, accept credit card payments online, track time and expenses, and automatically sync with your bank account to get expense updates.

Although FreshBooks is widely used, it costs more than the other accounting apps—the $10 monthly fee for each user can add up quickly. Also, it doesn’t have an inventory management feature, so if your small business needs that capability, you will need to find another accounting software solution, such as QuickBooks Online. FreshBooks has an iOS and Android mobile app so you can access your data, send invoices, and connect with customers on the go. However, reporting features are not available using the mobile app.

Packages and pricing

FreshBooks offers three pricing tiers to choose from. The Lite plan for $15 per month works well for small businesses with five or fewer clients. The most popular plan, FreshBooks Plus, comes in at $25 per month and allows you to bill up to 50 clients. Extra features in this plan include setting up automatic payment reminders, charging late fees, and scheduling recurring invoices.

The Premium plan is priced at $50 per month, and you get the same features that are in the Plus package and can bill up to a whopping 500 clients.

PlanMonthly costNumber of allowed billable clientsGet plan
Lite$155 or fewerBuy Now
Plus$25Up to 50Buy Now
Premium$50Up to 500Buy Now

FreshBooks also has a monthly add-on feature of $10 per person, which may come in handy if you need to add team members to help manage your projects. As a bonus, you can save a few dollars by purchasing a yearly plan. If you aren’t ready to pull out your credit card and make a commitment, you can take the app for a 30-day trial run.


On their website, FreshBooks boasts over 10 million users to date and brags that the average customer saves 16 hours per month.

Best for bookkeeping: GoDaddy Online Bookkeeping

GoDaddy Online Bookkeeping is an easy-to-use bookkeeping app recommended for small-business owners with little to no accounting knowledge and experience. This bare-bones, no-frills app is a simple bookkeeping tool rather than full-fledged accounting software.

GoDaddy’s Online Bookkeeping Essentials and Premium plans can also help you when tax time comes around. Their bookkeeping app automatically populates your Schedule C worksheet, so it’s ready to go to your accountant. This feature also estimates tax payments and sales tax.

One note of caution: GoDaddy Online Bookkeeping plans only support one user. If you’re planning to grow your business and hire additional employees, GoDaddy may not be the best choice for you. You may want to consider investing in a more advanced accounting solution with payroll and other features, such as Xero or QuickBooks.

Packages and pricing

GoDaddy Bookkeeping’s simple and cheap-pricing plans start at $3.99 per month. You can create and send invoices automatically, accept credit and debit cards payments on your mobile device, track your mileage, and run a current year-end business report. GoDaddy is cloud based, so there’s no software to install or update, and they have mobile apps for both iPhone and Android users.

If you need access to unlimited business reports and tax worksheets, GoDaddy’s Essentials plan starts at $7.99 per month. With this plan, you can sync with all of your business accounts: banks, credit cards, Amazon, PayPal, Etsy, and eBay. With GoDaddy Online Bookkeeping Premium for $11.99 per month, you’ll have access to their recurring billing feature. You can automatically send invoices to your regular customers without lifting a finger.

FreshBooks also has a monthly add-on feature of $10 per person, which may come in handy if you need to add team members to help manage your projects. As a bonus, you can save a few dollars by purchasing a yearly plan. If you aren’t ready to pull out your credit card and make a commitment, you can take the app for a 30-day trial run.

Best for Service-Based Small Businesses: Wave Financial

Wave Financial offers a free accounting app that is ideal for freelancers, business consultants, and other service-based small-business owners who don’t carry inventory. Consider Wave if you fall in one of these professions:

  • Writer
  • Graphic designer
  • Computer programmer
  • Web developer
  • Photographer
  • Hair stylist
  • Personal trainer
  • Cleaning services provider
  • Caterer
  • Home care services provider
  • Pet sitter

With this web-based accounting app, you only need an internet connection and a browser to run your small business from anywhere, at any time. Wave stores and automatically backs up your data safely in the cloud, so you don’t have to worry about losing crucial information when your internet goes down.

With Wave, you get unlimited invoicing for an unlimited number of vendors and customers. You can track your income and expenses, scan receipts with your iPhone or Android device, connect your bank accounts, create financial reports, and more.

It’s important to note that Wave Financial’s accounting app has a few limitations. It doesn’t track inventory—one of the reasons why we recommend this product for service-based small-business owners.

Also, you can’t track your billable hours, which can be a problem if you want to link hours to specific invoices. Another hurdle that can frustrate small-business owners? Wave only offers customer support via email. So if you’re used to getting help from a live person, the Wave accounting app may not be right for you.

Packages and pricing

Wave’s 100% free accounting software is reason enough for us to recommend this product for any small business. There are no hidden costs, setup fees, customer support fees, or any other surprise expenses.

It’s worth noting that Wave’s free accounting app doesn’t include payroll services. However, small-business owners in California, Florida, New York, Texas, Illinois, and Washington can add this feature for a monthly fee of $35 plus $4 per employee. For all other states, the monthly base fee is $20 plus $4 for each employee. If Wave Financial is the right fit for you, you’ll want to pony up the extra cash for a service as essential as payroll.

Other small-business accounting apps to consider

Zoho Books

Zoho Books works well for bookkeeping, invoicing, expense tracking, and more. With their client portal feature, you can easily connect with each of your customers to share price quotes and estimates and receive payments. Zoho’s plans start at $9 per month for 2 users, and you can add additional users for $2 per month. If you need an app to track inventory and create purchase orders, Zoho offers a professional plan for $29 per month.

Sage One

Sage One’s cloud-based bookkeeping and accounting software lets you create invoices, track customer billing and the amounts owed, and more. The app automatically syncs with your bank account and provides real-time data. If your small business employs contractors, the Sage One Start plan for $10 a month allows you to create 1099 forms easily. Sage One plans don’t offer any payroll service features.

Express Accounts

With Express Accounts by NCH Software, you can perform basic accounting tasks such as invoicing and tracking bills and payments. Small-business owners will find, however, that this bare-bones accounting application falls short in a few areas. They don’t have payroll and time-tracking features, bank account integration, or a mobile app.


OneUp accounting software is used for invoicing, creating purchase orders, and tracking inventory. However, it’s not a good choice for small-business owners that need payroll capabilities. Furthermore, if you’re a Mac user, you’re out of luck. Yet another drawback? The one-user Self plan for $9 per month doesn’t include customer support. In the plus column, they do offer a 30-day free trial period.


With Kashoo, a simple online accounting tool, you can create and send invoices, track your expenses, set up credit card payments and generate basic financial reports. Kashoo does have an advantage compared to the other accounting software providers we researched: they offer “forever-free support from real humans” via phone, email, and chat. Their basic plan starts at $16.65 per month, and they offer a 14-day free trial period to get up and running.

Accounting app FAQs

Still confused by financing and accounting software? To clear things up, we’ve answered a few of the most commonly asked questions about accounting apps.

Do I really need financial reporting for my small business?

Some small-business owners have silent partners and stakeholders to answer to. Detailed financial reports can be important because it gives investors a snapshot of where their money is going and how a business is doing financially. If this describes your situation, you need accounting software that creates balance sheets, profit and loss statements, cash flow statements, and other documents to include in your annual report. To learn more about the significance of an annual report, read A Guide to Annual Reports for Small Businesses.

What businesses should use accounting apps?

Any kind of business can benefit from accounting apps, no matter how many employees there are. Accounting software can easily save you hours and hours of time with automated reporting, expense tracking, and invoicing—not to mention all the other useful features. And don’t put off the investment—small to midsize businesses benefit from having business profit, revenue, and expenses in line sooner rather than later. Accounting apps can save you a lot of time and headache as your company grows.

When should I consider outsourcing or hiring a specialized employee for accounting services?

With how capable accounting apps are, will you ever have to rely on a professional accountant? Believe it or not, accounting software can only do so much. Your business could outgrow all those handy features and services.

When you no longer have time to look over automated reports and keep an eye on the finances, it’s time to invest in an outsourced or in-house accountant. Accountants can oversee the finances and handle reports, invoicing, and other financial tasks. And if you need to make a costly decision, they can tell you what you have the budget for.

The Takeaway

The right accounting software can make your life easier. It can save you time and money, and it’s a lot more efficient than manual bookkeeping and spreadsheets. An accounting app can free up your time and let you focus on more important things, like interacting with customers and growing your business.

At Business.org, our research is meant to offer general product and service recommendations. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.


1. InsuranceQuotes, “Why Do Businesses Fail?
2. Score, “Infographic Tax Accounting