About Our Business and How We Make Money


Our purpose

Business.org is a community of small-business enthusiasts who help decision makers find the right tools and services to grow your business.

We connect small- to mid-size businesses with in-depth research, product reviews, and expert recommendations. Through our customized content, readers will find better ways to save time, prove ROI, generate more revenue, and retain more customers.

What we do

  • We review business software and services to give you a complete picture of a product’s features, benefits, and value, as well as the brand behind the product.
  • We provide detailed, tailored recommendations so you know exactly what a product is best for and why.
  • We do head-to-head comparisons of common products and services to tell you which brand is better for whom—and why.
  • We research the small- and medium-sized business markets to understand current products, trends, and challenges your business may face.
  • We give you the latest news and information about business software and services to keep you up to date—and at least a little entertained.

How we review brands, products, and services

Our team of writers, editors, and business experts spend hours researching business software and services to ensure you have the most comprehensive reviews possible.

We analyze collected data, customer reviews, and industry ratings and then write reviews and recommendations personalized for the businesses that would most benefit from them. Our data and sources are thoroughly fact-checked. Our words are edited for clarity and integrity. And our recommendations are made carefully and with our readers in mind.

Accuracy, fairness, and honesty are values we hold dear. Without them, we couldn’t expect you to trust what we have to say or have confidence in our claims. You are our focus, and we work every day to live up to your expectations.

How we make money

Our purpose is to help decision makers like you find the right tools and services to grow your business—and we want to grow our business too. We’ve assembled and paid a small but growing team of professionals focused on helping the small business market.

We partner with certain brands who compensate us when readers choose to purchase a product or service based on our recommendations.

These partners do not decide what opinions we publish or how we research or analyze our recommendations—but they may influence how some products and services appear on the site. And—because they are our partners—we may take into account how interested customers are in our partners’ services when designing our review methods.

Our writers and other staff are not directly compensated by our brand for any positive or negative reviews, nor is staff performance based on reviewing brands or products favorably or unfavorably.

Again, our bottom line is you. If we can help you grow your bottom line too, then we’ve done our job—no matter what compensation we might receive.