If you want to hire the best employees―talented, motivated workers who can help your company succeed―then a solid employee benefits package is a great place to start.
That’s because, well, everyone else is doing it. Many (if not most) businesses offer some kind of employee benefits. Even small businesses, in fact. One study found that 50% of businesses with fewer than 50 employees offer health care benefits, and 96% of businesses with over 100 employees do.1
In other words, to be competitive with hiring, you really need employee benefits. Otherwise, you’ll probably lose the best candidates to businesses that offer a benefits package. Because for many workers, a benefits program can be a deciding factor in choosing where to work. It’s an important part of their overall compensation.
But it goes beyond compensation. When your business offers benefits, it shows that you believe in your company, that you have strong enough finances to afford benefits, and that you want to invest in your workforce. Put simply, benefits suggest you’ve got what it takes to be a great employer―which in turn attracts great employees.
Oh, and while we used insurance as an example, you might want to consider more comprehensive benefits. Because again, better employee benefits can be the deciding factor for an in-demand job seeker. If you want top-notch workers, you need top-notch benefits.