The 6 Best General Liability Insurance Companies for Small Businesses

Protect your business from costly expenses that could be avoided with general liability insurance.
Best Overall
The Hartford
  • Icon Pros  Dark
    Specialty coverage available
  • Icon Pros  Dark
    200+ years of experience
Most Competitive Prices
  • Icon Pros  Dark
    Total business insurance starting at $22.50/mo.
  • Icon Pros  Dark
    Focus on 10 or fewer employees
Most Customizable
  • Icon Pros  Dark
    Enhanced product offerings
  • Icon Pros  Dark
    24/7 claims center
Most Flexible
  • Icon Pros  Dark
    Multiple payment options
  • Icon Pros  Dark
    Wide range of business insurance products
Best Client Education
Berkshire Hathaway
Berkshire Hathaway GUARD
  • Icon Pros  Dark
    Safety training programs
  • Icon Pros  Dark
    Fraud identification training

No business operates risk-free. General liability insurance protects your business from costly lawsuits like bodily injury and property damage claims. Below, we’ve assembled our picks for this year’s best general liability insurance companies for small businesses.

Heads-up: Our approach

We looked at 30 of the biggest and most promising small-business insurance carriers and spent over 60 hours researching the details of their general liability policies. The companies that made our list had the best combination of coverage options, competitive rates, and full-service features.

Best general liability insurance

The Hartford - Best Overall

Trained specialists with The Hartford tailor business insurance coverage to your unique risks and needs. You may qualify for 5% discounts when you bundle several small-business insurance products.

  • Flexible payment options either monthly or yearly
  • Over 500,000 US healthcare providers in network
  • 5% discount when bundled with workers compensation insurance
Best Overall
The verdict
The Hartford earned our top spot for general liability insurance because of its popularity with small businesses, discounts when bundling, and speciality coverage for high-risk industries.

Hiscox - Most competitive pricing

Our second-favorite pick for general liability insurance is Hiscox, which focuses on small businesses with 10 or fewer employees. Hiscox is available in all 50 states and offers competitive rates, flexible coverage, and real-time online quotes. The company also provides coverage for legal defense costs.

Most competitive pricing

With small business liability coverage starting at $22.50 per month, Hiscox is our pick for most competitive pricing.

Find the right workers compensation insurance for your business

Travelers - Most customizable

Travelers sells through a national network of local, independent insurance agents, giving you personalized service backed by Travelers’ 160+ years experience and strong reputation. In addition, a general liability plan with Travelers means:

  • Customized, enhanced products and coverage limits available
  • 24/7 claims center and mobile app—file online or by phone
Most customizable

Travelers sells more workers comp than any other US company, so consider bundling your general liability insurance policy.

Zurich - Most flexible payment options

This international carrier has more than 100 years of insurance experience in North America. Zurich offers a massive range of business insurance products like liability, commercial auto, and workers comp. With a Zurich policy, you can get the following features:

  • Flexible payment options for check, credit, or online payers
  • A wide range of business products for companies of any size or industry
Most flexible payment options

Zurich's 100-plus years of experience makes it one of the most trusted choices for general liability insurance.

Berkshire Hathaway GUARD - Best customer education

GUARD, part of the Berkshire Hathaway group of insurance companies, focuses on insuring small to medium-sized businesses with revenues up to $12M. Major advantages of GUARD include the following:

  • Focus on restaurant, hotel, and automotive industries
  • Loss control, safety training, and fraud identification
Best customer education
Berkshire Hathaway
With its included safety training programs and 24/7 claim reporting feature, Berkshire Hathaway GUARD gives small-business owners easy-to-understand, comprehensive insurance solutions.

Chubb - Best program benefits

Chubb is a global insurance provider with over 130 years’ experience in insurance and services for businesses. In the United States, Chubb offers special services and commercial liability products for businesses with up to $10M in revenue. Major benefits include the following:

  • Enhanced coverages like privacy, earthquake, and cyber data
  • Policies automatically including subsidiaries, vendors, and equipment lessors
  • World-renowned special risk management services for cybersecurity

Other things to consider when getting general liability insurance

What you don’t know can leave you liable

General liability insurance coverage should mitigate the risk of third-party lawsuits. Without coverage, your business, its owners, and employees are at risk of paying claim expenses like these:

  • Advertising injuries
  • Legal defense costs
  • Medical expenses
  • Property repair or replacement
  • Personal injuries
  • Settlement from covered suits

Liability claims may come from customers, vendors, or business partners. Bear in mind that general liability insurance doesn’t cover injuries or property damage caused by business owners or employees.

Liability claims may come from customers, vendors, or business partners—general liability insurance doesn't cover injuries of or property damage caused by business owners or employees.

Compare general liability insurance

You work every day to build and protect your business. So there's no reason to let commercial liability insurance become an afterthought. As your business changes and grows, the risks you face may change too, leaving you vulnerable to lawsuits. Review your options regularly, and make sure you're getting the right coverage at the right price.

Package your protection with a business owner policy (BOP)

Many businesses need more coverage than what’s covered by a general liability insurance policy. A business owner policy (BOP) combines property insurance, liability protection, and business interruption insurance (coverage in case you have to suspend operations due to disaster). BOPs may also shield you from electronic data loss, forgery, identity theft, and mechanical failures.

A BOP gives you comprehensive coverage for a variety of risks, all with one trusted carrier.

Consider getting a general liability or BOP quote from one of our top picks to shield your business from costly risks—both expected and unforeseen.

Best General Liability Insurance
Most competitive prices
Most customizable
Most flexible
Learn more about our top brands.

The takeaway

General liability insurance is a must for any business. Our picks above offer thorough options to suit a variety of industries; whatever you’re looking for, one of the insurance providers listed here can help.

Interested in learning more about how crucial insurance for your business? Check out our piece on the best workers compensation insurance companies for businesses like yours. You can also see other topics like the best places to stay during business travels, what is an HR ERP system, best resource management software, or the best dogs to bring to work


At, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Micah Pratt
Written by
Micah Pratt
In her seven years working in digital marketing, Micah Pratt has worked with several start-up websites providing SEO, content strategy, and content marketing support. Currently in her role as the online marketing manager for, Micah focuses mainly on helping small business owners make financially smart business decisions.
Recent Articles
What You Need to Know Before Letting an Employee Go
What You Need to Know Before Letting an Employee Go
Deciding when to let an employee go is hard enough, but it's also wise to...
Featured image of a white woman looking at a computer
9 Best Scheduling Software for Small Business 2021
Best overall Acuity Scheduling 4.5 Starting from$0.00/mo. Unlimited appointments on all plans Payment processing View...
Setmore Review 2021
Setmore is a simple but affordable appointment booking software title for small businesses. Read more...
Best Performance Management Systems of 2021
Employee performance management is crucial to retaining happy, high-quality workers. Here are our top software...