Best Ecommerce Website Builders for Small Businesses

If you need to set up an online store for your small business, chances are your website needs differ from those of a restaurant, dental office, or PR firm. While ecommerce businesses might use a blog to drive traffic to their store, they probably don’t need a lot of fancy features or extra pages—just a home page, store page, and maybe an about page.

To that end, we wanted to evaluate the ecommerce capabilities of each website builder. We still stand by our rankings for the best overall website builders, but we also figured online stores would appreciate a closer look at the website builders that work best for their needs.

So which platform is the best ecommerce website builder for small businesses? Short answer: it depends on the type of business you’re running.

In analyzing all the ecommerce store builders out there, we identified a few key features that most (if not all) online shop owners will want. Here’s how our picks compare in terms of those features:

If your online shop is the core of your business, you should definitely consider BigCommerce.

For starters, creating an online store with BigCommerce is a breeze. Simply uploading products automatically creates your ecommerce store, so you don’t have to do any extra work to make your shop functional and well-designed. Plus, you can add a ton of details about each product (like product dimensions and bin picking numbers), all of which make it easier to fulfill orders once they start coming in.

In terms of ecommerce features, we love that BigCommerce doesn’t charge transaction fees, and it’s compatible with big-name carriers (like USPS and UPS) and payment gateways (like Square, Stripe, and Apple Pay).

It’s also pretty decent in terms of search engine optimization (SEO). The platform allows you to customize your page titles and easily update the meta descriptions that show up in Google searches under each page title. All of these tools help search engines find your site when your prospective customers search for terms related to your business.

On the whole, BigCommerce makes it pretty easy to get the support your online business needs to function. But it’s not a perfect solution.

While many ecommerce features are integrated with your basic BigCommerce service, there are some that require additional apps. So it may take a bit of extra work to get every single feature you need. And if you need anything more than a basic home page and store, you may struggle—BigCommerce’s platform isn’t really set up to make additional pages (at least not ones that look professional).

We give BigCommerce an average score for usability.

On the one hand, the platform’s site-building interface was intuitive, so we could usually find what we needed, even when we didn’t remember right off the bat where everything was. And adding items to our online store was super easy.

But there were downsides too. Maybe we just prefer drag-and-drop website builders, but it seemed like BigCommerce’s WYSIWYG (what you see is what you get) editor was particularly hard to use. That being said, we were using one of BigCommerce’s free themes. By all accounts, a lot of the design elements that we struggled to customize are baked in with most of the paid themes. You just have to be willing to pay $250 or so for one of those fully equipped themes.

All told, we felt like BigCommerce wasn’t the easiest website builder, but it was one of the easier-to-use online store builders we tested.

Again, though, forking over $250 for one of the premium themes can save you a lot of headaches when it comes to making your BigCommerce site look good. So if you know that your about page is going to get lots of views, it may be worthwhile to get a paid theme to make your pages look more professional. But if you know your customers are going to engage primarily with your online store, we think you’ll be pretty happy with BigCommerce’s ecommerce website design.

We were pretty happy to find that BigCommerce lets you change the colors and fonts on pretty much everything. But the downside was that we had to change the colors and fonts on every individual item. It was time-consuming and, quite frankly, obnoxious—especially since other builders like Squarespace let you change the colors, fonts, and sizes for all text of the same type (all H2 headers, for instance).

And as we’ve already mentioned, BigCommerce’s WYSIWYG editor was hard to use, so we never felt like we got the home page and about page that we wanted.

Of course, if you do go with one of the premium themes on BigCommerce (or download one of the hundreds of apps on the platform), you’ll probably have an easier time customizing your site than we did.

Squarespace is hands down the best ecommerce website builder for online store owners looking for high-end site design.

Squarespace templates are sleek and modern and feature plenty of white space. The ecommerce pages are easy to navigate, so your customers can find what they need quickly and easily. And above all, Squarespace designs make your online store look polished and professional.

Even though Squarespace is primarily marketed toward blog owners and brick-and-mortar stores, we were pleasantly surprised to see that Squarespace had the ecommerce website templates and support features to keep up with the big players in the ecommerce space (BigCommerce and Shopify).

All Squarespace plans include mobile-optimized shopping carts, inventory tracking, and more. And with a Basic or Advanced plan, you can also print shipping labels, enjoy integrated accounting, and offer coupons for your loyal customers.

We also loved how easy it was to integrate our Squarespace site with our social media accounts. Every time we posted a new blog post, we could click over to a social media tab within the editor and write a custom post for each social media platform to promote our new piece. Every time we added a new product, we could again click the social tab and draft a separate social media post for each account. And Squarespace customers with a Business plan or higher can even sync their Instagram store with their Shopify store, all of which makes it easier to sell your products.

Of course, Squarespace isn’t all happiness and rainbows. Here’s our list of pros and cons for Squarespace.

Squarespace features a drag-and-drop editor, which works exactly the way it sounds: you just drag and drop various content blocks and other elements where you want them on the page.

It was easy to drag and drop elements on our Squarespace pages, but there was a bit of a learning curve when it came to our customization options. For instance, if you want to rearrange sections on your home page, you need to navigate to your Pages menu. But if you then want to change the background color on any of those sections, you have to backtrack through menus and find the Design section.

Still, we found Squarespace to be pretty easy to use overall. It was easy to drag and drop the elements we needed. And there were lots of pre-made content blocks to choose from, so we didn’t feel like we were wasting time trying to make our personal designs fit into the options provided by our template or site builder.

Quite frankly, we loved the way our Squarespace site turned out. Our home page looked beautiful. Our about page was professional and sleek. And our store, while not the fanciest around, definitely made us look like a legit business (always a plus when you’re trying to attract new customers online).

Web design is definitely a strong suit for Squarespace, which is especially impressive since the platform doesn’t offer any premium templates. All ecommerce website templates on Squarespace are free, so you’re pretty much guaranteed to get a quality ecommerce website design regardless of your plan.

As we mentioned before, Squarespace’s dashboard made it a bit tricky to access the full range of customization options available on the platform. But once we mastered the learning curve and knew where everything was, we found that we could customize pretty much anything on our site—from background colors to mobile menu settings—all with minimal effort.

We were able to create a beautiful store using Wix, but we noticed that we didn’t quite get the powerful ecommerce tools offered by dedicated ecommerce solutions like BigCommerce or Shopify.

For instance, we were able to include a lot of details about each product we uploaded, including inventory numbers, custom SKUs, and product weight. But we weren’t able to add details like dimensions or custom shipping costs—both details you can add to your products on more large-scale ecommerce options like BigCommerce and even Squarespace.

We were also a bit frustrated with the quirky SEO customization on the builder. For instance, we could customize URLs to help search engines find our site, but Wix would sometimes add random strings of text at the end of our product and blog post URLs. We have to wonder what the point of custom SEO settings are when the builder undoes a chunk of our work anyway.

Still, Wix was easily customizable, and we ended up loving our ecommerce website design—even if the back-end ecommerce features were a little lacking without extra apps to bolster them.

So in the end, we think Wix is probably the best website builder for online store owners whose businesses have multiple revenue streams (e.g., a podcast that primarily makes money from its content but sells merch on the side). If ecommerce isn’t your big moneymaker—but you do sell some merch on the side—Wix is a great solution.

At first glance, Wix was a little intimidating for us. But once we actually started using the drag-and-drop editor, all our apprehensions about Wix melted away.

Wix’s user-friendly interface allowed us to drag and drop content blocks into place with greater accuracy than we experienced with other drag-and-drop website builders. It was also super easy to find the features and customization options we were looking for. We even got a professional-looking design without having to search high and low for the right apps for our needs.

On the whole, we think GoDaddy’s GoCentral website builder might have been a bit faster, but Wix felt more intuitive (if a little more time-consuming). That seems contradictory, we know. But if you walk away from your website build feeling okay with the world (instead of irrationally angry), that website builder’s got to be doing something right.

Wix websites are nothing if not clean. For starters, you get beautiful ecommerce website templates that make it easy to simply plug in your images and content and come out the other side with a professional-looking site that your customers can actually use.

Wix is a true drag-and-drop website builder, meaning you can drag and drop content blocks, spacers, images, and text wherever you want them. You get a truly customizable, unique site with minimal effort.

What’s more, Wix customers can edit pretty much everything on their site, from colors and fonts to alignment and character spacing.

And while we definitely prefer website builders with integrated features, Wix does have hundreds of apps in its app store to help you customize your site down to the last detail.

Shopify has a pretty solid reputation as an ecommerce website builder. It offers easy integration with your social media sales channels, user-friendly inventory tracking and product management, and even some decent SEO features.

But it’s certainly not a perfect service. We were really disappointed with the overall design quality of our Shopify store, and the website builder itself was a bit unwieldy. To really get your Shopify site to look professional, you’d have to pay for a premium theme, comb the app store for plugins to give you the features you want, or possibly both.

That’s a lot of time that business owners could be spending interacting with their customers, producing more product, or planning their next business move.

It’s not all bad news, though. We think one of Shopify’s biggest strengths is its ample resources for new business owners.

Shopify offers tools like brand name generators, logo makers, and in-depth tutorials on how to start your business, all of which helps you develop your company long before you’re ready to actually build a site. And once you are ready to build that website, Shopify has webinars, videos, and tons of customer support options to help you learn the Shopify platform and get what you need.

In our opinion, that makes Shopify quite possibly the best ecommerce website builder for small-business owners who are just starting out.

Shopify was not the easiest website builder to use, mostly because the editor changed with every page we built. Just as we started feeling comfortable with the editor on the home page, the platform switched to a completely different editor on the about page (which was different from the editor on the blog, which was different from the editor on the store).

It made us reminisce about Squarespace, Wix, and Weebly, where we could just drag and drop content blocks and get a professional-looking site almost like magic.

In all fairness, Shopify is apparently much easier to use if you pay for a quality theme and take advantage of the apps available on the platform. But then you have to contend with higher financial costs, and you’ll have to find and learn to use the right apps for your needs, which can be an extra drain on your time and energy.

Perhaps the most frustrating part of using Shopify was trying to customize our site’s colors and fonts. It took us over two hours of active building time before we finally found the tab with the site customization options, so that should give you an idea of how (not) intuitive it is.

Once we found the right tab, we were frustrated to find that we actually couldn’t change too much on the site. And when we did change something, the platform would sometimes glitch and either not implement our changes or change some other element on the site that we hadn’t touched.

Long story short, we definitely wished that we’d taken advantage of all those new business resources. A video tutorial or two on how to use the site probably would have saved us a lot of time and trouble. But with how difficult it was to customize our Shopify site, we found ourselves wishing we’d just used WordPress with a WooCommerce plugin. Using WordPress plus the WooCommerce plugin can be complicated, but at least you can customize a font color without causing glitches.

Here’s the thing: Weebly is not the easiest website builder to use. It doesn’t have the new business resources you get with Shopify, the powerful ecommerce features you get with BigCommerce, or the gorgeous design you get with Wix, and it doesn’t offer vital SSL security unless you sign up for a Business plan or higher. And even though Weebly technically has a lower starting price, Squarespace actually offers better value in terms of the features you get for the price.

But . . . Weebly is still the best website builder for retailers that want to trick out every aspect of their online store.

Pretty much every other website builder on our list builds your store automatically based on the products you add. If you add a product and tag it in the Clothing category, the website builder automatically builds a separate Clothing page, menu item, or whatever other features your template dictates. So realistically, you have very little control over the look of your store other than simply picking your template.

Weebly, on the other hand, lets you use the same drag-and-drop editor you use on your site pages to build out your store page. So you can drag and drop featured product carousels, images, banners, promo code boxes, and any other tool to whatever spot you want on the page.

The result? Your small-business site can look as sleek and professional as any big-name brand—just be ready to spend a lot of time getting it to that point.

Weebly’s editor is pretty easy to use. It shows you all your pre-built content blocks in your sidebar (no scrolling through menus to find your options), and then you just drag and drop them into place.

Weebly doesn’t quite get a perfect score, though, because the drag-and-drop function got a little glitchy. Once, we dragged a content block into place only to have a nearby image change sizes and throw off all the content around it. Going back and fixing problems that shouldn’t have existed in the first place was a bit annoying but (given enough time) ultimately surmountable.

The design quality we got on our Weebly site build was decent. It wasn’t anything we’d want to screengrab and post to our social media accounts out of sheer pride. But overall, it was nice enough that we wouldn’t feel ashamed sending our customers to it.

But it was bad enough that we’d warn you away from Weebly if your business has an active blog (even if you’re not making money from it). Even if a premium template and apps can create the blog of your dreams, other ecommerce builders can get you the same result with less time and effort required.

As we’ve already mentioned, we had some sporadic issues with Weebly when we tried to drag and drop content blocks onto our pages. On top of that, some of the content blocks didn’t offer as much customization as we wanted.

But a lot of those downsides were minor compared to the excellent customization options we got on our e-commerce store. Between the category-specific images, featured product galleries, banners, and other pre-built content blocks available (which you can position anywhere you want on the page), we could’ve made our site look like the small-business version of Target.com.

SEO stands for search engine optimization, which is basically a fancy way of saying, “Things you do to help your site get found by Google.” You want to get on the radar of Google and other search engines because it helps customers find your business more easily and more often when they search the web. Basically, SEO is an essential tool to increase traffic to your ecommerce store and build up your brand’s online reputation.

SSL certificates are not only important—they’re essential. An SSL certificate verifies that your site follows the minimum security guidelines needed to keep your customers’ information safe.

If you don’t have an SSL certificate, customers visiting your site will be greeted with a big red-flag message, warning them that your site may not be safe. That doesn’t do much to inspire trust. What’s more, not having an SSL certificate is really bad for your SEO. Search engines don’t want to recommend sites that may not be safe.

Fortunately, all of the website builders we’ve recommended above offer SSL security certificates, so you should be okay. Just watch out for Weebly—it doesn’t include SSL security unless you have a Business plan or higher.

All websites need to be hosted somewhere. Fortunately, all the website builders we’ve featured above do include ecommerce hosting as part of your service. Most even offer a free domain name for the first year of your service, so you don’t have to pay for your domain, your ecommerce hosting provider, and your website builder separately.

Of course, most web builders still let you host your website somewhere else. To find out more, you can check out our guide to the best web hosting providers.

For this piece, we focused on ecommerce website builders that were as easy to use as possible. And let’s face it, WordPress with the WooCommerce plugin is not easy to use.

Sure, there’s a lot that you can do with the WooCommerce plugin. But the learning curve for WordPress is so steep that we didn’t really consider the WooCommerce plugin a viable option for most small-business owners.

But if you do have a bit more time dedicated to building your site and you want complete control over every single aspect of your ecommerce site, the WooCommerce plugin could be a great option for you.

The GoCentral website builder is another great option for building your site. We just thought there were stronger options that were more geared toward ecommerce businesses.

The right ecommerce site builder for your business will depend a lot on your budget, your business, and your timetable. Weebly offers great customization of your online store but so-so design. Shopify has tons of resources for new businesses, making it a real draw for first-time ecommerce store owners. Wix is a good all-around builder but might be best if your online store is your side hustle. And Squarespace offers great value for ecommerce owners.

But the all-around best ecommerce website builder for small businesses has got to be BigCommerce. It’s got all the back-end ecommerce support you need to run your business effectively, and it delivers a professional-looking store to boot.

Looking to build a site for a brick-and-mortar business? Want to create a professional online portfolio? Check out our guide to the best website builders for more.

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.