Square Online Review 2022

We tried out Square’s new ecommerce platform to see if it’s a worthy addition to their suite of small business products.
Best for launching an ecommerce store
Square
Square Online
4.5 out of 5 stars
4.5
  • pro
    Full Square integration
  • pro
    Multichannel sales channels
  • pro
    Order management
  • con
    Analytics only available with paid plans

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

In 2021, ecommerce sales totaled over $870.8 billion, accounting for 13% of total retail sales in the US. More than ever before, businesses need to get online to find customers. And there are few better ways to do so than with Square Online—the ecommerce platform from the same company that runs the popular Square POS system and has inventory management built in.

Full Square integration, multichannel sales opportunities, order management, and easy website design make Square Online a great platform to grow your business. Plus, it has a low upfront cost: $0/mo.

With Square Online, you can build your business’s website presence in minutes. The platform is super flexible and one of the best ecommerce solutions on the market. That’s why we love it.

Square Online 2022 Review Table of Contents

Square Online: Plans and Pricing

Square Online offers the most affordable plans and pricing of any ecommerce platform on the market. While the free plan limits some features—like custom domain names, real-time shipping, and product reviews—it is remarkably comprehensive. The range of plans make Square a great choice both for businesses launching a store and businesses looking to expand.

Compare Square Online plans and pricing

Plan
Starting price
Transaction fees
Multichannel selling
Custom domain
Advanced reporting
View Plans
$0.00/mo.2.9% + $0.30
Icon Yes  DarkYes
Icon No  Dark

No

Icon No  Dark

No

$12.00/mo.*2.9% + $0.30
Icon Yes  DarkYes
Icon Yes  Dark

Yes

Icon No  Dark

No

$26.00/mo.*2.9% + $0.30
Icon Yes  DarkYes
Icon Yes  Dark

Yes

Icon Yes  Dark

Yes

$72.00/mo.*2.6% + $0.30
Icon Yes  DarkYes
Icon Yes  Dark

Yes

Icon Yes  Dark

Yes

Data as of 03/17/22. Offers and availability may vary by location and are subject to change.
* With annual billing

It’s also impressive what Square includes in each plan: unlimited items, multiple sites, operations management, SEO tools, delivery and curbside pickup, and payment processing. To find that in the base plan without add-ons is unique.

However, the transaction fees for Square Online are higher than the regular Square POS fees: 2.6% + $0.10 for Square POS vs. 2.9% + $0.30 for Square Online. Presumably, linking up with Square POS would reduce your fees, or you could try a different POS integration with lower fees.

Best for launching a store

We love Square Online for building your own ecommerce store. The platform starts you off with a template, and it’s simple and intuitive to design your website from there. But why do we think it’s best for launching a store? Because it includes everything you could want right off the bat.

Compare Square Online vs. competitors

Feature
Starting price for ecommerce plan
Product limit
Credit card payments
Transaction fees
Multiple sales channels
Order tracking
Learn More
Unlimited (select plans)
Icon Check  Dark

Yes

2.9% + $0.30
Icon Check  DarkWith plugin
Icon Close  Dark

No

Unlimited
Icon Check  Dark

Yes

3%
Icon Close  Dark

No

Icon Close  Dark

No

Unlimited
Icon Check  Dark

Yes

None

Icon Close  Dark

No

Icon Check  Dark

Yes

Unlimited
Icon Check  Dark

Yes

2.9% + $0.30
Icon Check  Dark

Yes

Icon Check  Dark

Yes

Unlimited
Icon Check  Dark

Yes

No

Icon Check  Dark

Yes

Icon Check  DarkWith plugin

Data as of 03/16/22. Offers and availability may vary by location and are subject to change.
* With annual billing

The monthly prices for Square Online are noticeably cheaper than its closest ecommerce competitors. The low cost makes it easy for small business owners to invest in launching an online store with Square.

The only place where Square doesn’t stack up against competitors is transaction fees: 2.9% + $0.30 is high, especially when Wix and BigCommerce don’t charge any transaction fees. If that’s a dealbreaker for your business, we recommend checking out other POS ecommerce integrations.

Excel Inventory Management Tips & Tricks
Get your free template
Keep your inventory organized, monitor shipments, and track vendor reliability with our customizable Excel inventory template and our included tips and tricks.

By signing up I agree to the Terms of Use and Privacy Policy.

Square Online: Major features

Square Online is part of the SquareUp family, a suite of products that includes everything from POS and inventory management to banking and payroll. That means you can integrate top business platforms into your online store at no extra cost. We like a lot of the Square products and found that they are all easily accessible through the Square Online store dashboard.

The major features of Square Online focus on ecommerce and web design. Let’s dive in.

Ecommerce

Square Online is built for ecommerce. (Heads up: Square acquired Weebly to build out its ecommerce platform. Weebly still operates for personal websites.) When you create an account, Square asks what kind of merchant you are so it can help you “sell anywhere.” The platform works for individual businesses, corporations, partnerships, charities, and religious organizations alike.

The platform lets you choose from 10 different business types as you set up your site. If your business type isn’t listed, you can note a new business type and keep going. You also have the option to offer curbside pickup, delivery, and self-serve ordering through Square Online.

Basically, Square Online takes care of everything during the setup process. You just have to add in products, set shipping rates, design your website, and publish. Yes, it really is as easy as that.

Inventory management and POS

Square Online utilizes Square POS and Square Inventory Management for its ecommerce platform. Both are good platforms, and Square Online will use them to help build out your site.

With Square’s inventory management, you simply add items to sell (with photos, descriptions, and prices), and then they appear on your website. Square’s POS system is the best in the business, and it natively integrates to your site so you can collect payments online.

Having Square POS and inventory management part of your site takes out the middleman and creates an easy experience for you. Instead of having to connect separate inventory management and POS systems, Square does it all.

Order tracking

With a built-in order tab, Square Online makes it easy for you to keep track of orders and ensure customers receive orders on time. You can mark orders as “In Progress” and update the order status when it is shipped or picked up.

The best part? You can do this from both the Square Dashboard and the Square app, so you can keep track of your orders from wherever you are.

Website design

Square Online was developed from Weebly, a great website builder that was acquired by Square in 2018, and takes a lot of the guesswork out of web design. You don’t need to know how to code—instead, Square Online guides you through design sections and helps you add products with a single click.

And if you don’t feel comfortable designing a site on your own, Square offers the option to work with a designer starting at $199. For the most part, though, Square Online is an intuitive platform that offers you control without requiring website design knowledge.

Reporting

The Square dashboard gives you access to 16 reports that range from sales trends to payment methods. Reports are key to any business that wants to expand and grow because they offer insights into customer interactions and popular products. We really like that Square Online offers these reports and analytics, and in our opinion, this feature elevates the platform from good to great.

Advanced reporting and analytics are only available with the Performance and Premium plans.

Square Online Pros and Cons

Strengths
pro Full Square suite integration
pro Easy-to-follow design features
pro Marketing tools
Weaknesses
con Square branding on free plan
con Analytics only available with paid plans
con Expensive transaction fees

Square Online strengths

With Square’s full suite integration, you can guide your customer’s entire shopping journey, from searching for products to checking out online. The suite integration makes it easy for your business to get the site up and running immediately too. Plus, you don’t need to worry about adding in inventory management and POS: Square has those handled.

And if you’re new to building a website, don’t worry—Square’s design features are easy to follow, and Square will guide you through the entire process of building your website. One thing we loved when starting our online store with Square Online was the Setup Guide (see image at left). The guide offers videos and instructions as you’re building your site. We love that Square Online doesn’t just leave it up to you to figure out how to build a website but offers resources upfront.

Building an online store is only the first step in creating an ecommerce business, and Square doesn’t abandon you once your site is online. In fact, Square’s marketing tools include SEO tools in the free plan, along with the ability to sell your products on social media channels. Square Online’s free plan includes all of the marketing tools available to users, including Facebook and Google ads, coupon creation, and Instagram integration. With these tools, you can help your online store attract customers and make sales.

Square Online weaknesses

If you’re just starting out, you want a platform that’s free and easy to use. And while Square is both of those things, you also don’t want a platform that includes Square branding all over your website. To get rid of Square branding and use your own logo, ads, domain name, and fonts, you need to upgrade from the free plan to the Professional plan.

From tracking the number of visitors to your site to following sales trends and product performance, analytics are a key part of running any business. Unfortunately, the Square free plan does not include analytics, and to access full site and ecommerce analytics, you’ll need to subscribe to the Performance plan.

And generally speaking, we all know transaction fees are the worst—especially when they’re more expensive than Square POS on its own and other POS ecommerce integrations. In fact, Square Online has some of the most expensive transaction fees among its competitors too. We really wish Square would lower transaction fees or simply offer a discount for Square POS users, but that doesn’t seem likely any time soon.

The takeaway

You can’t go wrong with Square Online. The ecommerce platform makes it easy to set up an online store and its integration with the full Square suite enables you to organize products and accept payments in no time.

Ideally, Square would have lower transaction fees and wouldn’t require a paid plan to remove Square branding. Still, it has a free plan and that’s a step above most other website builders. So, if your small business is looking to expand and launch an online store, Square Online could be the platform for you.

If you’re still looking for the right ecommerce platform for your business, check out our ranking of the top ecommerce website builders to help make your decision.

Related content

Square Online FAQ

Is Square online completely free?

Yes! It’s really completely free. Like all Square plans, it does have a transaction fee. But it’s completely free to build your own Square Online store, launch your website, accept payments, and sell via multiple sales channels.

What is Square Online?

Square Online is the ecommerce brand from Block Inc. (formerly Square, Inc.) that includes Square’s popular POS system. The online platform allows you to build a website and sell products from your business directly to consumers.

How much is Square Online ordering?

Square Online is completely free to use. That means you can sell products, ship products, and accept payments for free. (There is a transaction fee for payments that are completed through the platform.)

Does Square work on websites?

Yes! Square Online can be used to build your own website, and Square point-of-sale can be integrated with most major ecommerce platforms.

Methodology

For our review of Square Online, we created an online account and tried out the platform ourselves. We also looked at customer reviews and watched videos of people using the platform. To come up with our star ranking, we graded Square Online on its ecommerce platform, organization and UX, integrations, and pricing. A lot of our research and information came from actually trying out the platform and seeing how it worked in practice.

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Alex Kerai
Written by
Alex Kerai
Alex reports on emerging consumer trends. Previously he was a staff writer for Business.org, with a focus on inventory management and ecommerce. He also started and wrote the Simple Solutions newsletter that was delivered to Business.org email subscribers each week, featuring news and interviews with business leaders and academics across the world. His writing on consumer trends can also be seen on CableTV.com and Reviews.com. Utilizing his experience in multimedia content creation for businesses, non-profits, and educational institutions, Alex writes for businesses today.
Recent Articles
The 5 Best Business VoIP Providers in 2022: RingCentral, Nextiva, Vonage, and More
Looking to revamp your business’s VoIP phone service? We cover the 13 best VoIP providers...
smiling-african-american-businessman-on-the-phone
The 5 Best Business Cell Phone Plans of 2022
Choosing between business mobile plans and carriers for your small company just got easier: Business.org...
telephone dialing
9 Best Business VoIP Providers for International Calls
Best overall VoIP RingCentral Starting from$19.99/mo. Phone numbers in 100+ countries Unlimited users View PlansRead...
RingCentral Review: Plans and Pricing 2022
RingCentral is the VoIP provider of choice for over 350,000 businesses worldwide.1 Is it right...