And that makes Advanced Shopify your cheapest option.
There are some other differences between Shopify plans too. Shopify and Advanced Shopify give you shipping discounts, the ability to create gift cards, sales reports, and unlimited PINs for your staff. Advanced Shopify adds improved reports, the ability to get third-party shipping rates, and custom SSL security.
Whether you choose Wix or Shopify, you’ll probably need to budget for more than just that builder’s plan.
First things first, you’ll want to get your own domain name. A custom domain is just good business—it makes your website seem more legitimate and respectable than a subdomain like [yourbusinessname].wix.com ever could. Plus, it’s good for SEO (search engine optimization), so your customers will have an easier time finding you.
All of Wix’s premium plans come with a free domain for one year, though you’ll have to pay after that. Shopify, on the other hand, doesn’t include a free domain with any of its plans, so you’ll have to pony up from the beginning. In either case, you can buy and renew your domain directly through your builder, or you can get it from a domain registrar. Domains often cost as little as $12, though some can cost hundreds of dollars.
If you’re using Shopify, you’ll want to consider a paid template next. All Wix’s themes come included in its premium plans, but Shopify charges between $140 and $180 for its best templates. You get a few free choices, but they’re not very good. Sorry, but you’ll probably have to fork over some cash for a better template.
Finally, you should think about the plugins or apps you need. Wix and Shopify both offer some free plugins, but they offer just as many paid ones. The prices on those vary a lot.
For example, AfterShip, one of Shopify’s popular e-commerce plugins, offers a free plan, then $9, $29, and $99 per month plans. So this shipment-tracking app could cost you nothing, or it could more than double the amount you spend on your site each month. And Wix pricing is less transparent; the Sell Downloads app is ominously listed as “from $9.99” a month, with no clear indication of how high the price could get.
So before you start building, do some research on domains, themes, and apps. After all, they could dramatically affect your budget.