Wave vs. QuickBooks Online: Which Accounting Software Is Best for Small Businesses?

Wave’s free accounting software is great for businesses on a budget, but QuickBooks Online’s comprehensive features are hard to beat. Business.org helps you decide which is better for your business—Wave or QuickBooks Online.
Most affordable
  • Icon Pros  Dark
    Entirely free accounting software
  • Icon Pros  Dark
    Affordable payroll add-on
Most comprehensive
  • Icon Pros  Dark
    Mileage tracking and tax estimation
  • Icon Pros  Dark
    Excellent mobile app

QuickBooks Online and Wave are two of the most notable accounting software brands. While Wave’s completely free software saves freelancers and solopreneurs money without sacrificing features, QuickBooks’ more comprehensive plans are better suited to midsize businesses and larger enterprises. Wondering which company to choose? Business.org’s Wave vs. QuickBooks Online comparison breaks down the pros and cons of each cloud-based accounting software to help you decide.

Wave Accounting vs. QuickBooks Online

Brand name
Starting price
Free trial
Payroll add-on starting base price
Learn more



30 days


QuickBooks Online


30 days


Data effective 1/12/21. At publishing time, pricing and features are current but are subject to change. Offers may not be available in all areas.

Wave Accounting: Most affordable

First things first: Wave’s online accounting software is completely free. Period. You don’t even have to enter a credit card to sign up; just type in your email address, create a user name, and you can get started.

But several other factors set Wave apart, not just its (lack of) pricing:

  • Easy-to-read dashboard
  • Integration with Shopify, PayPal, ShoeBoxed, and Etsy
  • Multiple financial reports, including profit and loss statements, cash flow reports, balance sheets, and sales tax reports
  • Unlimited bank and credit card connections
  • Journal entry creation
  • Unlimited customized invoices
  • Receipt scanning with automatic account syncing
  • Expense and income tracking
  • Multiple users with different levels of access

Wave's totally free software also includes features that other accounting solutions charge extra for. For instance, FreshBooks' cheapest plan doesn't include recurring invoicing—but with Wave, automatic recurring invoicing is built in.

Wave's free apps
While Wave doesn’t offer an accounting app, it does have both an invoicing app and a receipt scanning app. Wave Invoicing’s iOS and Android apps are particularly well reviewed—the app scores 4.6 out of 5 stars on both the App Store and Google Play.1,2 Wave Receipts is similarly well reviewed by iOS users,3 but there isn’t a Wave Receipts app available on Google Play. Instead, you have to download an APK file directly from Wave, which is a little odd but likely not a deal breaker.

Wave’s extreme affordability, easy invoicing, and receipt scanning make it a perfect choice for freelancers and solopreneurs. But the software can work well for service-based small businesses too—it’s easy to share your Wave account with other business members, or even with your accountant or bookkeeper come tax time.

As the account owner, you control user permissions and determine who can view, edit, or own different aspects of your financial records. As far as we can tell, there isn’t a limit to how many team members you can invite, which makes Wave perfect for collaboration.

Wave pros and cons

Pro Bullet No cost for most services
Pro Bullet Access for multiple users
Pro Bullet Positive customer ratings
Con Bullet No mileage tracking
Con Bullet No inventory management
Con Bullet No mobile app for accounting or payroll

Wave's accounting software does have some downsides. For one, it lacks some key accounting features that competitors like QuickBooks include, like mileage tracking. And since Wave offers only one plan, it’s not as scalable for growing businesses. There aren’t heftier plans or upgrade options that could accommodate larger companies.

Additionally, Wave’s customer service is available only via email. You can check the site’s knowledge center if you run into a problem, but you can’t call in for immediate help.

Wave Payroll

Not every small-business owner needs payroll processing, but if you do, it’s nice to know you can easily integrate Wave’s free accounting software with its payroll plans. Wave Payroll isn’t free—honestly, most good payroll software isn’t, with one or two notable exceptions—but with a self-service plan starting at $20 a month (with $6 a month per employee paid), it’s pretty darn affordable.

Best Small Business Accounting Software
Best overall
Best invoicing
Most user-friendly
Most affordable
Zoho Books
Best automation

Learn more about our top brands.

Depending on where you live, you might be able to get Wave’s full-service payroll plan instead. It’s available in 14 states and counting, but if you live in one of those states, you can’t choose the cheaper self-service plan instead. Full-service payroll from Wave starts at $35 a month, and for automatic tax filing and a 100% tax penalty guarantee, that’s not half bad.

Find Your Money—and Keep More of It

With plans starting at $15 a month, FreshBooks is well-suited for freelancers, solopreneurs, and small-business owners alike.

  • Track time and expenses
  • Create custom invoices
  • Accept online payments

QuickBooks Online: Most comprehensive

QuickBooks Online has millions of users,4 which makes sense given that its parent company, Intuit, has been around since 1983. In fact, so many bookkeepers and accountants use QuickBooks that it’s almost easier to use the software just because your bookkeeper does.

But there are plenty of perks to QuickBooks Online besides its popularity. Each QuickBooks plan includes the basics:

  • Mileage tracking
  • Income and expense tracking
  • Estimates, invoicing, and payments
  • Automatic sales tax tracking

With the higher-cost plans, you get even more comprehensive features:

  • Time tracking
  • Recurring payments
  • Check printing
  • Inventory tracking

These features do come at a relatively high cost, though. QuickBooks’ cheapest plan, Simple Start, costs $25 a month and allows for only one user. The next step up, Plus, costs $70 a month and includes five users. The Advanced plan starts at $150 and maxes out at 25 users. Both Plus and Advanced include inventory tracking, and Advanced adds midsize-business features like better business reporting, customization, and automation.

No matter which plan you end up with, you can look forward to a super intuitive, user-friendly interface that pretty much lacks a learning curve. While Wave’s dashboard can take a minute to get accustomed to, QuickBooks’ is smooth and streamlined, and its mobile accounting app is at least as good.

QuickBooks Online's mobile accounting app
If you do most of your accounting on the go, QuickBooks’ mobile app is a must for you. Unlike most accounting apps, QuickBooks’ app does everything its cloud-based software can do. For instance, unlike Wave’s app, QuickBooks’ tackles accounting, invoicing, expense tracking, and receipt capturing. The app scores 4.7 out of 5 from 125K iOS users and 4.1 out of 5 from 38K Android users.5,6 You’ll be hard pressed to find a better scored accounting app than that.

Plus, if you don’t need all the bells and whistles of a higher-priced QuickBooks plan, you can always opt for QuickBooks Self-Employed instead. With this $15-a-month plan, you can send simple invoices, track mileage, and get quarterly tax estimates to make end-of-year tax payments easier.

QuickBooks pros and cons

Pro Bullet Mileage and inventory tracking
Pro Bullet User-friendly interface
Pro Bullet Integration with other Intuit products
Con Bullet Limited users
Con Bullet Mixed customer service ratings
Con Bullet Higher cost

QuickBooks’ main downside is its cost. Wave does almost everything QuickBooks Online Simple Start does for absolutely free, and since the minimum annual amount you’ll pay for Simple Start is $300, that’s a big fiscal consideration for a business owner. And thanks to its limited user number, QuickBooks doesn’t allow for Wave’s easy collaboration.

QuickBooks Payroll

Payroll is one area where Wave wins big over QuickBooks no matter how you slice it. QuickBooks Payroll starts at $45 a month, $10 more than Wave’s full-service plan, and it doesn’t include a tax penalty guarantee. That means that even though QuickBooks' payroll service is responsible for calculating and filing your payroll taxes, the company won’t take the hit from the IRS for a mistake. Instead, your business will, unless you pay $125 a month for the most expensive plan. We have one word for that: yikes.

QuickBooks Desktop

Like Wave, QuickBooks Online is cloud-based, meaning all your information is stored in the cloud where it’s both secure and easy to share with your accountant and bookkeeper. In contrast, old-school QuickBooks Desktop is software that you download directly onto your computer. Instead of paying for a monthly subscription, you’ll pay an up-front yearly cost, which can range anywhere from $299.99 to $1,213.

Depending on the plan, you might get a few more features than you do with QuickBooks Online, including forecasting, packing and shipping, and access for up to 30 users. But QuickBooks Online is a much more flexible program—it does basically the same thing as QuickBooks Desktop with easier, more convenient user access.

The takeaway

Here’s the good news: both companies offer 30-day free trials so you can take their software for a spin (with Wave, the free trial applies to the payroll plan; you can’t really offer a free trial on completely free software). If reading our comparison tipped you in either direction, feel free to check out that free trial before you commit—it’s great to be absolutely certain of your software before you go all in.

Looking for a QuickBooks alternative other than Wave? Check out some other options in our best accounting software article.


At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Kylie McQuarrie
Written by
Kylie McQuarrie
Kylie spent two of the last four years writing for and with small-business owners—from dentists in Australia to plumbers in the Midwest. She spent the other two writing in depth about internet and security. She’s passionate about reading, hiking, and dedicating every spare second to writing for fun (at lunch, between meetings, on the train, before breakfast . . . ). Her content helps small-business owners tackle the logistics of running a business so they can focus more on their passions too.
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