Here’s Why 7 Small Business Owners Love Their VoIP Service

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Most small businesses need voice communication to complement email and text-based customer service. And while entities with tiny budgets often rely on cell phones to tackle client issues, the scalability of robust voice-over-internet-protocol (VoIP) services ultimately become necessary.

To help decipher this crowded industry, spoke with 45 small-business owners and executives to discover the most popular business VoIP providers.

Here are some of the stories behind their VoIP purchasing decisions.

Microsoft Business Voice easily unifies workforces

What is a non-fixed VoIP?

Microsoft Business Voice is a non-fixed VoIP. This means it’s cloud-based so users can access it from any device worldwide without needing physical phone equipment and landline connections. This portability is just one of many factors you’ll need to consider when choosing one of the best small business VoIP providers.

“The best option I use and advise my clients to use is Microsoft Business Voice through the unified Teams app. This solution keeps all communications centralized in one place (i.e., Microsoft Teams).

It does not have the normal commitments required by traditional VoIP services like yearly contracts. And it's [competitively priced] with no quantity discounts or commitments, simply a monthly fee.

Perhaps the biggest advantage of using a solution like this is the ease of setup and scalability. You just simply add a new user or remove a user and they will have access to a business phone using their Teams app on either the computer or smartphone."

—Tom Martinez, CEO, TCA SynerTech

Ooma solves international complexities

“I primarily live in Loreto, Baja California Sur, Mexico, and the Ooma service allows me to have a US phone number that works perfectly here via the internet. My customers call the same number they've been calling for the past 20+ years. Ooma also offers a phone app that allows me to make and receive business calls on my mobile phone.

Clearly, the biggest benefit is being able to use my Ooma service wherever I happen to be in the world. There was a cost to buy the equipment and for the Ooma service, but it saved me more than $200 a month from what I used to pay Centurylink for landlines.”

—Foster D. Coburn III, president, Unleashed Productions, Inc.

Vonage boasts VoIP features galore

"In my home office, I use Vonage, and our company has been using it since the beginning. They offer more and more convenient features, and I have a VoIP tabletop phone setup. I can call customers, see incoming calls, and also see (and ignore) spam calls. Having a VoIP phone is very convenient when working from home these days."

—Sam Carter, sales manager, Challenge Coins 4 U

RingCentral handles large groups

“I use RingCentral in my home office. RingCentral offers full-service VoIP that is perfect for small businesses like mine. The VoIP phone system comes with an extensive feature range to meet different business requirements. Users can easily log in to shared phones and share their own voicemail, extensions, greetings, and other features. RingCentral is a video conferencing tool with the ability to conduct meetings with up to 500 people.”

—Olivia Tan, co-founder, CocoFax

Get your business connected

RingCentral is our top VoIP choice for small businesses because of its unlimited domestic business phone and messaging, starting at just $19.99/mo.

  • Adaptable to your business needs from equipment rentals to toll-free numbers
  • Global infrastructure with an easy setup
  • Easy to scale and find a plan that works for you—regardless of your business’s size delivers affordable customizability

“I’m currently using in my home office. My team and I prefer using this VoIP because it’s highly customizable, and the pricing model is flexible. Its features, including scheduling and routing, make our communication processes more efficient. The service also provides unlimited extensions. It was also incredibly easy to integrate it with the customer relationship management (CRM) tools we are using for remote work.”

—Eric McGee, senior network engineer, TRGDatacenters

Non-VoIP alternatives also solve business needs

“I use Zoom and Skype. I haven’t found it necessary to explore the VoIP route as these two platforms have been incredibly reliable over the pandemic when virtual meetings have been a necessity. [...] Both have features such as scheduling and video conferencing that are incredibly helpful.”

—Mark Whitman, CEO and founder, Contentellect

“I currently use VoIP alternatives in my home office while my staff and I work remotely. We use Zoom predominantly for its VoIP conference call needs. Its recorded call feature is especially useful to me. For example, I utilize it for training my freelance content writers on our company’s research and blogging practices concerning reviews of the best content management systems.

Additionally, we’re evaluating the viability of using Google Calls in the near future. While its VoIP capabilities are limited in comparison to Zoom, my management team and I think it will be most beneficial when used alongside other Google tools such as Calendar, Docs, and Sheets, which we currently use for our business needs.”

—Robert Brandl, CEO, EmailToolTester

Need help deciding on a VoIP service?

Related reading:

Need software to handle administrative duties? Check out our favorite human resource software for small businesses.


At, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Ian Agar
Written by
Ian Agar
Ian covers human resource administration at His expertise stems from his four years as a military HR generalist in the U.S. Coast Guard, where he held the title of yeoman and became an Oracle Peoplesoft maestro. Ian also owned an ecommerce small business for over three years and holds a bachelor’s degree in psychology. He was previously a venture capital reporter at PitchBook Data, and his work can be seen on Seeking Alpha, The Motley Fool, and Yahoo! Finance.
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