ShipStation vs Ordoro 2023

We looked at the pricing, features, integrations, and ease of use for both ShipStation and Ordoro to see which one is the best. Read on for our findings.
Most accessible for businesses
4.5 out of 5 stars
Starting from
  • pro
    Multi-carrier shipping with discounted rates
  • pro
    Inventory management across multiple channels
  • pro
    Dropshipping available
Best for shipping
4.1 out of 5 stars
Starting from
  • pro
    Shipping tools for every order
  • pro
    Order management from one platform
  • pro
    Branded materials

Data as of 12/13/22. Offers and availability may vary by location and are subject to change.

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

Inventory management is key to running a successful business. You want to be able to track products as they come in and are sold, manage warehouse stock, set up an ecommerce site, and ship products across the country. Luckily, Ordoro and ShipStation have these in spades, and both companies excel at performing similar functions for businesses.

So which one is best? To be honest, there is no clear-cut answer, but they each have their specialties. Ordoro is by far the best for integrating and selling online, and ShipStation’s ability to customize branding makes it unparalleled for ecommerce shipping.

We put these evenly matched inventory management systems head-to-head to figure out which one is best for your business.

ShipStation vs Ordoro Table of Contents

Top feature comparison

On the surface, Ordoro and ShipStation feel very similar. They both offer shipping through an inventory management system and integrate with dozens of third-party apps to round out their software. But dig a little deeper, and it’s easier to see where they differ.

Compare ShipStation and Ordoro top features

Brand name
Starting price
Purchase orders
Branded shipping
Operating system
Get started
Icon Yes  DarkYes*
Icon Yes  DarkYes
Icon No  DarkNo
Online web-based application with mobile app
Icon Yes  DarkYes*
Icon No  DarkNo
Icon Yes  DarkYes
Online platform with mobile app

Data as of 12/13/22. Offers and availability may vary by location and are subject to change.

* With integration

Ordoro is really an all-in-one inventory management system, with everything from barcoding to purchase orders to shipping. It’s a truly great system that emphasizes the need to have all of your order management features together for a smooth customer experience.

ShipStation, on the other hand, is shipping software that focuses on the fulfillment side. With priority given to shipments, some other features (like purchase orders) fall by the wayside. That’s not to say that it’s a failed platform. On the contrary, ShipStation makes the last leg of delivery a success with branded packaging that reminds customers to come back for more.

Now that we know the basics, let’s see how ShipStation and Ordoro compare.

Expert Advice, Straight to Your Inbox
Gain confidence in your business future with our weekly simple solutions newsletter.

By signing up I agree to the Terms of Use and Privacy Policy.

Most affordable: ShipStation

This is an easy one: ShipStation Starter plan begins at $9.99 per month and includes inventory and order management, whereas Ordoro’s inventory management features are included only with its Pro plan at $499 per month. This nearly $500 difference puts ShipStation far ahead in affordability. But let’s see what’s offered in ShipStation’s and Ordoro’s plans.

ShipStation plans and pricing for 2023

Plan name
Starting price
Shipments per month
Labels & packing slips
Other key features
Get started
Starter$9.99/mo.50Branded1Order management, shipping, branding, inventory management, and integrations included. Plus, email and community forum support.
Bronze$29.99/mo.500Branded1Plus, live chat, email, and community forum support.*
Silver$59.99/mo.1,000Customized2Live chat, email, and community forum support.*
Gold$99.99/mo.2,000Customized3Live chat, email, and community forum support.*
Platinum$149.99/mo.5,000Customized5Live chat, email, and community forum support.*
Enterprise$229.99/mo.7,500Customized10Live chat, phone, email, and community forum support.*

Data as of 12/13/22. Offers and availability may vary by location and are subject to change.
* Includes major features: Order management, shipping, branding, inventory management, and integrations.

The website doesn’t list what each plan includes in detail, but all of them start with the same basic features, and successive plans increase the number of users and shipments per month. The other big difference between the plans is whether you want your labels and packing slips branded or customized (branded allows you to add a custom logo while customized lets you include personal messaging, too). ShipStation is the rare inventory management software that does not alter features based on plan type.

Ordoro plans and pricing for 2023

Plan name
Starting price
Inventory management
Vendor portals
Other key features
Get started
Icon No  DarkNo
USPS, UPS, FedEx, DHL, and Canada Post
Icon No  DarkNo
Discounted rates, batch label printing, order management, one user
Icon No  DarkNo
USPS, UPS, FedEx, DHL, and Canada Post
Icon No  DarkNo
Unlimited users, multi-carrier shipping, barcode scanning, batch labels
Icon Yes  DarkYes
USPS, UPS, FedEx, DHL, and Canada Post
Icon No  DarkNo
All Express features plus: dropshipping, kitting, purchase orders, and supplier cost tracking
Icon Yes  DarkYes
USPS, UPS, FedEx, DHL, and Canada Post
Icon Yes  DarkYes
All Pro features plus: bill of materials, workflow customizations, inventory allocation, and supplier integraitonsº

Data as of 12/13/22. Offers and availability may vary by location and are subject to change.

º Some additional fees may apply

At $499 per month, Ordoro is one of the more expensive inventory management systems out there. Although the Express plan is super affordable for small businesses, it does not include inventory management capabilities. In fact, it's basically a ShipStation subscription—but ShipStation includes inventory management while Ordoro's Express plan doesn't.

Meanwhile, with ShipStation you only pay for the cost of shipping to the shipping carrier and the cost of your subscription. It’s free to connect extra selling channels (Premium integrations are extra), and the postage payments are similar to other brands’ shipping fees.

Best for ecommerce: Ordoro

With kitting and dropshipping along with marketplace and shopping cart integrations, Ordoro wins the best for ecommerce. It integrates with all major ecommerce platforms, ensuring that your business can reach the broadest swath of customers.

What does that mean for your business? With Ordoro you’ll have the ability to sell through multiple selling channels while managing inventory, shipping, and sales through one platform—simplifying your ecommerce business so you can focus on what matters: the customers. Plus, Ordoro provides analytics to help you track your in-transit inventory and ensure that customers are receiving products on time.

You’re probably wondering what makes Ordoro different from other inventory management platforms that offer ecommerce integrations. Well, Ordoro brings a lot of those features into the platform—including barcoding for tracking inventory, easy returns, and batch label printing. All of these features combine to make Ordoro an ecommerce powerhouse.

Best for shipping: ShipStation

ShipStation is designed for shipping, and it is good at it. ShipStation is truly one of the best inventory-management-plus-shipping platforms out there because it’s affordable and doesn’t split up the features.

ShipStation is a subsidiary of—which also owns a number of other shipping software companies—and it’s in the business of getting things sent and delivered. You can import orders, print labels, and send products with the click of a button. It’s that easy.

Now, you do have to pay for the cost of shipping directly to the carrier, but ShipStation provides discounts and allows you to easily print and scan shipping labels. The other thing we love about ShipStation is that it gives you the option to compare rates from a variety of carriers before deciding to ship, so you know you’re getting the best rate.

Best integrations: Ordoro

Ordoro wins this one with its 42 specific integrations across eight different categories that elevate your business potential. Ordoro allows you to connect Shopify, Squarespace, Square, Stripe, Amazon, UPS, FedEx, and QuickBooks to your inventory management software. You can even build a custom integration with an open API (application programming interface).

Now that’s not to say that ShipStation doesn’t have any integrations. In fact, this was a tough call because of ShipStation’s 390 integrations. However, the broad range of integrations does not necessarily mean they’re all worthwhile and some might bog down your system. Plus, the fact that some integrations cost extra is a knock against ShipStation.

Overall, Ordoro is really designed for you to get the most out of the software with integrations. So, it takes the cake here with its fantastic lineup of integrations.

Best for inventory management: Tie

This was the toughest category, since both Ordoro and ShipStation have fantastic inventory management features. We were impressed by how comprehensive each system is, even though they’re not dedicated inventory management systems (like Zoho).

Ordoro is all about creating a hub for your inventory—from combining sales channels to syncing inventory across multiple locations and being able to ship from your garage or a warehouse. Plus, you can issue purchase orders to resupply and streamline your inventory with barcoding so you’re always on top of what’s in stock.

ShipStation allows you to allocate stock, view real-time stock counts, sync inventory across integrations, and manage inventory across locations. And with its reporting features, you can see a log of product orders to find what’s selling well and reorder inventory in time for the next purchase.

While Ordoro’s inventory management features seem to be more comprehensive, they come at a cost: $499/mo. Meanwhile, ShipStation offers its inventory management features as part of the Starter plan at $9/mo. So although both platforms are tied, it may be worthwhile to revisit some of their other features to see what’s most important to you.

Sell products your way

Ordoro offers everything you need to sell your products online or in person.

  • Get total control over your inventory
  • Align your business strategy with your stock management
  • Maintain vendor and customer relationships

The takeaway

Ordoro and ShipStation are two great inventory management systems that differ widely in some key areas. ShipStation is the affordable inventory shipping solution while Ordoro continues to be the best ecommerce inventory management software.

Looking at it holistically, Ordoro is the best platform overall, offering a few more features, but ShipStation’s pricing is hard to beat! The best platform really depends on what your business needs. Both Ordoro and ShipStation offer demos so you can preview their software, and both offer a 30-day free trial. See which one is best for you before committing to a plan.

Still looking for the right inventory management software for your business? Check out our top choices for 2021.

Related content

Inventory management FAQ

If you’re looking for shipping software, there’s nothing better at this price. Plus, ShipStation has full inventory and order management—two great systems in one.

Another shipping and inventory management solution is ShipBob, but it doesn’t come anywhere close to offering the features ShipStation does. The same can be said of Easyship and DHL eCommerce, too. ShipStation is the best option for shipping and inventory management by far.

At $9.99 per month, ShipStation is definitely worth the money. But, it also depends on what you’re looking for with inventory management software. Is it worth the money as an ecommerce software? No. What about an enterprise resource planning solution? Also, no. But as a budget pick for basic inventory and order management ShipStation is great and well worth the money.

Who is ShipStation owned by?

ShipStation is a wholly owned subsidiary of, the leading online postage provider. acquired ShipStation in June 2014 for $50 million plus performance-based stock awards.1 ShipStation operates as an independent subsidiary and has maintained the same CEO since the acquisition.

Is ShipStation a WMS?

Although ShipStation allows you to track inventory across warehouses, it is not technically a warehouse management system (or WMS). However, with integrations you can add more complete warehouse management to your system. For example, 3PL Central—a common integration across inventory management systems—is a WMS solution.

Best Inventory Management Software
Best for ecommerce
4.5 out of 5 stars
Best budget pick
4.1 out of 5 stars
Best for restaurants
4.2 out of 5 stars
Best ERP solution
4.4 out of 5 stars
Zoho Inventory
Best for small businesses
4.5 out of 5 stars
Learn more about our top brands.


We looked at features, integrations, inventory management style, and pricing and plans to determine our rankings. To find the inventory management platform that would work best for the widest array of businesses, we also graded Ordoro and ShipStation on customer service, ease of use, and platform availability.


At, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.


  1., “ Acquires E-Commerce Software Company ShipStation,” June 16, 2014. Accessed December 13, 2022.
Alex Kerai
Written by
Alex Kerai
Alex reports on emerging consumer trends. Previously he was a staff writer for, with a focus on inventory management and ecommerce. He also started and wrote the Simple Solutions newsletter that was delivered to email subscribers each week, featuring news and interviews with business leaders and academics across the world. His writing on consumer trends can also be seen on,,,, and Utilizing his experience in multimedia content creation for businesses, non-profits, and educational institutions, Alex writes for businesses today.
Recent Articles
Inventory app on tablet
The Best Inventory Apps of 2023
Choosing a good mobile inventory tracker makes it easier to manage your products on the...
Excel for Inventory Template
Free Excel Inventory Management Template
If you’re looking for a cost-efficient solution to inventory management, Excel is an excellent choice....
person using ipad to check inventory on abstract background
Top 7 Free Inventory Management Systems for 2023
If an inventory management subscription just isn’t in the cards for your business, here are...
fishbowl logo on faded background
Fishbowl Inventory Review 2023
Fishbowl is designed for manufacturing and warehouse inventory management. It stands out with its QuickBooks...