The 3 Best Inbound Marketing Software Options for Your Small Business

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

A solid content marketing effort requires a significant investment of time and money to yield returns. Inbound marketing software simplifies your efforts by automating content creation, distribution, lead capture and management, and measuring of ROI. Each software package below is geared toward different sizes and types of business.

Here are our top three recommendations.

Hubspot: Best Overall

HubSpot
Hubspot

Starting at $300/mo.

Hubspot provides robust solutions for business owners who aren't technologically savvy.

Hubspot has positioned itself as the go-to solution for small and medium-sized businesses. It provides robust solutions for business owners who aren't technologically savvy.

Hubspot's all-in-one functionality allows you to blog, create lead capture forms, control social media, and monitor your success from a single interface. The package also includes SEO features. Hubspot offers significant training resources, annual conferences, and certifications. As one of the most affordable options on the market, it's a top choice for entrepreneurs and small business owners.

2. Marketo

Marketo

Ranges from $750 to $25,000/mo.

Marketo's tools are designed to integrate with the buyer's sales cycle.

Marketo is a high-end inbound marketing software that focuses on the B2B space. Their tools are designed to integrate with the buyer's sales cycle. Content can be created and disseminated across a range of platforms, with a focus on nurturing leads along the sales funnel.

The software collects data that's used to create detailed customer profiles. These profiles help you determine specific behavioral paths that leads follow. Leads are then shown content that relates to their current position in the sales funnel. Basic product information is shown to prospects in the research phase, while customers close to making a purchase might receive a call from the sales department.

Another standout feature of Marketo is its advanced and highly customizable ROI reporting tools. Marketo demands a high level of technical expertise and is most popular with large enterprise scale customers.

3. Pardot

Pardot

Ranges from $1,000 to $3,600/mo.

Pardot integrates easily with existing pay-per-click (PPC) campaigns by providing intuitive lead capture forms to drive traffic.

Pardot is a B2B inbound marketing software solution that focuses heavily on lead attraction, capture, and nurturing. It's noted for its ease of building lead forms and integrating them with your landing pages. Pardot integrates easily with existing pay-per-click (PPC) campaigns by providing intuitive lead capture forms to drive traffic.

It also connects with your social media marketing efforts and email marketing campaigns, and allows for automated lead flow to the right salesperson within your organization.

The takeaway

Inbound marketing is one of the hottest marketing techniques in business today, yet managing a great campaign requires significant human and technical resources. Choose an automated software that can help you create, disseminate, and measure your content's success with ease.

Related content

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Micah Pratt
Written by
Micah Pratt
In her seven years working in digital marketing, Micah Pratt has worked with several start-up websites providing SEO, content strategy, and content marketing support. Currently in her role as the online marketing manager for Business.org, Micah focuses mainly on helping small business owners make financially smart business decisions.
Recent Articles
People in office shaking hands
PayPal Working Capital Review: Convenient, but Still a Cash Advance
This glorified merchant cash advance offers convenience for PayPal users, but it’s not the best...
Best Working Capital Loans: A Comprehensive Guide
Since only about half of businesses survive in their first five years,1 it’s crucial to...
small business owner with bad credit
How to Finance Your Business with Bad Credit
A low personal credit score doesn’t have to keep you from getting the funding you...
These 7 Small Businesses Took SBA Loans. Here’s Their Honest Advice.
The 5 Biggest Money-Saving Opportunities for Small Business Owners
If money is the fuel of business, then most business owners are driving with leaky...