Pardot is a B2B inbound marketing software solution that focuses heavily on lead attraction, capture, and nurturing. It's noted for its ease of building lead forms and integrating them with your landing pages. Pardot integrates easily with existing pay-per-click (PPC) campaigns by providing intuitive lead capture forms to drive traffic.
It also connects with your social media marketing efforts and email marketing campaigns, and allows for automated lead flow to the right salesperson within your organization.
Inbound marketing is one of the hottest marketing techniques in business today, yet managing a great campaign requires significant human and technical resources. Choose an automated software that can help you create, disseminate, and measure your content's success with ease.