Your company's website statistics give you valuable insight into customer behavior and how people find your business online. The most important data includes your web traffic sources, popular pages on your site, and the keywords search engines use to bring visitors to your site. You can use this information to better focus your marketing, advertising, and content development efforts.
There are a number of programs that let you access this data and track it over time. Here are three of the top tools available, and the best part is, they're all free.