You may have used the popular 4P Matrix, a seller-oriented marketing theory around product, place, price and promotion. But if you haven’t tried the 4C model, you could be missing out on sales. This take on the 4Ps is a customer-guided approach that may be more effective than one centered on products in today’s customer savvy world.
The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business.
Here’s how to use the 4Cs to best position your product in a competitive market.