8 Effective Ways to Engage Your Customers With Social Media Marketing

Social media marketing has the potential to increase customer engagement, notify company followers about current promotions, and encourage repeat sales. Because of these benefits, social media marketing is a popular tool for businesses. Stand out from competitors by implementing some, or all, of these eight ways to engage your customers on networks like Facebook and Twitter.

1. Craft catchy headlines

The headline of your social post needs to catch the user’s eye. Use fun and witty wording to help prompt the reader to click the post. You can use the headline to ask a question that relates to the content you’re sending them to or a current trend that interests your customers. If your post includes a list, ask users if they agree with a certain item on the list. In order to answer this, the user must click on the link and read the post. Posing a question also encourages a response, helping you build up a dialogue.

2. Post quality visual media

When you post visual media (photos and/or videos), you’re more likely to grab customers attention. Posts with photos are typically more appealing to users than a text-only article and users are more likely to share content with photos. Because the impact photos have on drawing people to your content, it’s important to use a high-quality image that relates to the topic. If you succeed in having someone click on a link, you don’t want to disappoint them with inconsistent content. Not only will they be upset with that specific piece, but odds of them ever returning to your site are significantly reduced.

3. Host a contest

Contests are another excellent method of social media marketing. Make sure the prize you offer is one that appeals to your customer base. For example, if your business centers on electronics, offer the chance to win the latest tablet or two tickets to a technology fair. Your contest has the potential to boost brand visibility, especially if you stipulate that you are required to share the post on social media networks in order to enter.

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4. Ensure your post has good content

While photos and contests attract people to click on your links, quality content is what keeps the person perusing your site and becoming a repeat customer. Make sure your posts are filled with compelling content, well researched, and free of spelling and grammar errors. Choosing effective keywords and educating yourself on the latest Panda update are valuable for SEO purposes, but ultimately the content within the article is what resonates with customers.

5. Focus your social presence

While you likely know basic characteristics of your customer base, like an age range, you may not know which social media networks they use most, which you can get a better idea of through focus group research. If you create a business profile on the networks your clients frequent most, you keep your business in the forefront of their minds. You are more likely to attract new customers and engage existing ones with this type of targeted messaging.

6. Include social media profile links in your comments

Use your website to draw customers to your social media profiles, where customers can learn about current company promotions and share links with their friends. A great way to tell your customers about your business’s social media profiles is to embed links to the profiles in your comments on the website. When responding to a post comment by a customer, include the link at the end of your own comment. You increase the chances that the customer clicks the link by putting it right in front of them.

7. Respond to comments in a timely manner

People like receiving responses to their comments on social media, just as they like when your business responds to their comments on your website. When you respond quickly, customers are more likely to remember their initial comment and also feel like your business values their feedback enough to respond to them.

8. Embed social media buttons into website

Adding social media icons to a business website encourages customers to share your posts on their social networks Include a few different social buttons to give them options on where to share. Some businesses use scrolling social media buttons, which move with the reader as they scroll down the page. Icons that remain in the eye’s view increase opportunities for readers to share the post with friends online.

Getting more eyes on your content is a great reason to implement these strategies. Posts that are rich in content reflect well on your company and have a higher probability of being shared on the social networks of your users. This can help increase your referrals and strengthen your online business profile. While traditional marketing tactics are still in play, your business can add social media marketing to its advertising plan to widen the number of potential customers.

  • https://www.bazarbit.com BazarBit

    Increase your presence on the social media websites (Facebook, Twitter, Instagram, Google +, Tumblr) by building outstanding content, quality customer service and attention seizing visuals. Once you build highly efficient social channels, you are inviting success home. Along with gaining loyal brand promoters, you will start capturing leads and an increased number of visitors will sign up as valuable customers.

    Dust your social channels using some of the strategies that we will discuss and make the social networking websites a certain platform that will impact your business’s growth hugely.

    1. Thinking and execution of a fixed Game-Plan
    Having a well-thought game – a plan is a necessity, or else your content goes down the drain. How frequently do you post, tweet or share your content and what your content says every time you post, are huge determinants of how your potential customer reacts?

    Too many times, and probably you are marked as spam, a follower stops following you and blocks you. Too few, and people fail to acknowledge your presence. Also, the content should be visually appealing, useful and actionable and emotionally compelling. Therefore, keep a check on how frequent and how appealing are the posts of your competitors and plan accordingly.

    Plan and create an editorial calendar that is easy to understand and implement. Plan ahead and keep updating your plans according to the need of the hour. In addition to this, the inputs and opinions of all your members of your content management team and valuable customers should be kept in mind.
    For starters, Google Excel Docs are a great help and you can use social media management platforms like Hootsuite and Buffer to help schedule and manage social feeds.

    2. Treat each social media marketing platform with a different approach
    Each social channel is a separate entity that focuses on content differing from one another. Thus, the approach about publishing the very same content on different channels should vary.
    If you launched an updated version of an existing product and claimed critical appreciation for it, it certainly is news that has to be posted on every channel. Only that, you cannot post the same content on all the channels, YouTube and Instagram followers will appreciate a fantastic visual highlighting the new features whereas LinkedIn will look forward to educational content.

    3. Customer service is the most important: respond and interact
    A customer’s feedback: tweets, comments on a post or a mail, are the best ways to understand what your customer thinks of your product. Whether negative or positive, an immediate reply from the customer is a must. A well written courteous reply, flatters the customer, whereas an untimely response or no response at all, will lead to the loss of trust in your company and the customers will proceed to look for their answers to your competitors. Also, a negative response should not be deleted, rather embraced and replied to in an equally courteous and helpful response. Thanking them for pointing out the bug and finding a timely solution to the customer’s complaint is the way to deal with it. Keep checks on the online feedback that the other companies receive and offer help and responses to the unanswered queries. This way, you are creating a new lead that would appreciate your customer service and recommend your brand to his friends. Finally, be yourself and be true to your brand voice when creating a reply, maintaining the integrity of your brand.

    4. Advertise better
    Social networks are also about advertising and getting leads. If your product targets a certain moiety of people (based on job titles, age, gender, location), then your ads should target only that section of the people. Send out your advertisement to a limited number of people, using each and every strand of information available on the site, from whom a response is highly expected.Word-of-mouth advertising is another perk of advertising on a social media website. Anyone, who likes or comments on your post, automatically spreads the word about your company, because the like or comment and hence, the post, can be seen by all his other friends.Also, giving away free useful content and services to people ensures that your company scores loyal customers for life.

    5. Embrace Mishaps
    Re-posting every now and then, the same blogs and posts are likely to catch the eye of a customer. Embracing and apologizing for prominent mistakes is the appropriate response. Proactively, send out content from your social accounts apologizing and informing people about the ways in which the error is being handled so that the customers are aware. It shows the human element and the vulnerable side of a company, which appeals to the customers.

    • https://position1seo.co.uk/seo-uk Chelsea Coles

      I didn’t know that there were so many things to consider for effective social media marketing! Can you believe that I used to post about my products every day without thinking about all these things? No wonder I was not getting any relevant outcome for my online store. My friend recently recommended this company that offers SEO services to make things easier for me. After reading this post, I’m seriously considering to hire them to manage my social media. Thanks for sharing this!

  • https://rifehub.com Rife Hub

    You should focus on the niche of your content. It is not possible to create content for everyone. In such cases, you can only create focusing on the mindset of a particular type of audience. It can either be associated with any culture or any particular hobby or talent.
    How to get Youtube Views

    • MikeM

      I totally agree with your point Rife Hub, except I also think that by identifying and targeting audiences from diifferent social media accounts/platforms/etc. And that’s really my larger question: It feels like we’re reaching a point where implementing effective social media marketing strategy requires multiple, coordinated accounts. http://www.rdialogue.com/

  • Mikhail Naumkin

    We’re at NerdPeople thinking that any Social Media Marketing is less effective without PPC or SEO. But there’s a good hints in this article, thank you!

  • Adam Gilbert

    Great post. Thanks you for sharing such an informative article.