Kickstarter might be the biggest name in fundraising. And that popularity is well-deserved, making Kickstarter is our favorite GoFundMe competitor.
See, Kickstarter has a lot of advantages. Because of its popularity, Kickstarter has a very large backer base (more than 19 million!1). That means you get tons of potential donors, ready and waiting to fund your campaign.
And to be clear, those backers do give a lot of money. More than one-third of Kickstarter campaigns have successfully met their funding goal.1 That’s a much higher success rate than you’ll find at GoFundMe, which is estimated to have a success rate of less than 10%.2
Plus, Kickstarter gives you lots of resources and advice to help with your fundraising effort. Its Creator Handbook, for example, comes stuffed with advice based on Kickstarter’s data.
Now, Kickstarter won’t work well for all businesses. Its model mostly rewards product-based businesses. So if you’re trying to get a board game off the ground, launch a new lightbulb, or sell an innovative type of jeans, Kickstarter could be just the funding platform for you. But if you’ve got a service-based business, we suggest looking at a different fundraising site.
For most businesses, though, Kickstarter’s popular crowdfunding platform offers the best alternative to GoFundMe.