Simple Solutions: Inflation is Impacting Your Bottom Line

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March 2, 2022

We’re going to look back at inflation and talk about what’s going on with the economy. Then, what are the books the team has been reading? We’ve got recommendations!

An image of Benjamin Franklin on a $100 bill with a rising arrow

The Russian invasion of Ukraine last week was a devastating global event. We are following the situation and its developments closely. Right now, economic sanctions and reduced exports from both countries are impacting global inflation.

Need to Know

Inflation has been at the top of our minds for a while—in fact, we covered it in our first newsletter. Since then, inflation hit its highest point in 40 years, and a recent survey found that 46% of Americans said inflation was the most important problem facing the US today.

So let’s talk about inflation.

How we got here

Inflation rose 0.6% in January of this year and over 7.5% from January 2021 to January 2022. In fact, since August 2021, inflation has been steadily increasing. But why is it still going up? Since we’re seeing evidence that the economy is beginning to recover and consumer spending increased by 3.8% in January 2022, shouldn’t inflation be going down?

The issue is supply and demand. The COVID-19 pandemic decimated supply chains and increased material shortages. At first, that didn’t impact inflation, which hit its lowest point during the pandemic in May 2020 (0.1%). But when consumers began to spend again, companies found it harder to fill orders.

So, basically, too much demand for a limited supply led to increased prices. And since there is still increased demand and spending, inflation continues to rise.

What comes next?

Now, we’re not at all saying that people should stop spending money—that’s how businesses survive! And we would likely see another form of inflation if consumers sat on their money instead of spending it.

So what needs to happen for inflation to go down to a normal level? Supply needs to increase so supply can meet demand. But that’s unlikely to happen any time soon—especially with oil prices jumping following Russia’s invasion of Ukraine. (We’ll be covering more on the economic fallout from the conflict in the coming weeks.)

The other option? The Federal Reserve could raise interest rates. This would cut down on borrowing and reduce large spending, but it’s not an immediate solution.

Right now, businesses need to keep track of inflation and ensure their inventory is ready for increased costs moving forward.

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What we're reading

Today is Read Across America Day, and to celebrate we asked our team what they’re reading. Check out some of their favorites. Maybe you’ll find the next thing for your business bookshelf.

The number one recommended book from our team was Burnout by Emily and Amelia Nagoski. “It’s a validating read for anyone who’s ever felt ‘burnt out’ at work and doesn’t understand why taking a few vacation days never feels like enough to regain an equilibrium,” said Kylie McQuarrie, our business accounting senior staff writer. (Programming note: We’ll be talking more about burnout in the coming weeks.)

We compiled more recommendations for you to check out on our website.

What have you been reading? Tell us on LinkedIn, Facebook, Twitter, or reply to this email!

What's new

Thank you for reading. We’ll see you next week.

     - Alex and the team

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Alex Kerai
Written by
Alex Kerai
Alex reports on emerging consumer trends. Previously he was a staff writer for, with a focus on inventory management and ecommerce. He also started and wrote the Simple Solutions newsletter that was delivered to email subscribers each week, featuring news and interviews with business leaders and academics across the world. His writing on consumer trends can also be seen on,,,, and Utilizing his experience in multimedia content creation for businesses, non-profits, and educational institutions, Alex writes for businesses today.
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