Best Videoconferencing Software 2023

We’ve reviewed the top five videoconferencing and chat solutions for small businesses so you can more easily organize, direct, and support your remote employees and business partners.
Best overall
Ring Central brand logo
RingCentral
4.5 out of 5 stars
4.5
Starting from
Free
Most reasonable pricing
GoToMeeting
GoToMeeting
4 out of 5 stars
4.0
Starting from
$12.00
/mo
Best free integration
Nextiva
Nextiva
4.5 out of 5 stars
4.5
Starting from
Free
Best free plan
Google Meet
Google Meet
4.5 out of 5 stars
4.5
Starting from
Free
Best Turn-Key Solution
Zoom
Zoom
3.5 out of 5 stars
3.5
Starting from
Free

Data as of 3/7/23. Offers and availability may vary by location and are subject to change.

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure.

Small businesses are becoming more and more reliant on telecommuting employees and contractors, making remote team communication and collaboration an absolute must. Modern innovations in videoconferencing and chat software make it easier than ever to involve your freelancers and remote employees in the day-to-day function of your business.

But a lot of businesses are unaware of just how much a fully featured videoconferencing solution can greatly impact their productivity and efficiency, so we’ve picked five of the most versatile and useful videoconferencing solutions whose features are specifically applicable to small-business owners of today.

Out of the five we picked, we found RingCentral as the best overall for price, features and ease. 

Top 5 videoconferencing platforms

RingCentral MVP: Best overall

Best overall
Ring Central brand logo
RingCentral
4.5 out of 5 stars
4.5
Starts at
Free

RingCentral is a game-changing suite of communication tools that covers all your bases.

Data as of 4/4/23. Offers and availability may vary by location and are subject to change.

Price: Free–$75/host/mo.

Let’s start with a list of just a few products RingCentral offers in their all-in-one packages:

  • Powerful messaging platform
  • Integrated videoconferencing with screen sharing
  • Cloud phone system
  • Online faxing solution

Despite being one of the more expensive conferencing options, RingCentral offers everything you need to create an integrated remote office. Best of all, RingCentral's array of products works on all your devices — smartphones, tablets, and laptops.

And if you don’t need every single product listed above, RingCentral offers many of its services à la carte. But you may just want to switch over to RingCentral’s full set of offerings because nothing beats their integrated functionality.

Send a message, start a meeting, make a call, host a webinar, or fax a document using only RingCentral. That’s a value proposition that’s hard to beat.

Read RingCentral Video Propels Small Businesses review to learn more. 

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GoToMeeting: Most reasonable pricing

GoToMeeting
GoToMeeting
4 out of 5 stars
4.0
Starts at
$12.00
/mo

GoToMeeting makes holding remote video-conferencing meetings easy and saves you money.

Data as of 3/7/23. Offers and availability may vary by location and are subject to change.

Price: $12.00–$13.60/organizer/mo.

Affordability and functionality are what really set GoToMeeting apart. Even though there is no free option, the starting plan gives you access to excellent videoconferencing features, including screen sharing, unlimited recording, and up to 250 participants per meeting, all for a very reasonable price.

GoToMeeting also integrates with a number of other services like GoToWebinar, GoToConnect, and GoToTraining. Plus, if you’re having a hard time remembering something from one of your meetings, GoToMeeting automatically generates a transcript of each of your video calls that you can use to find and save key moments.

Nextiva Cospace: Best free integration

Nextiva
Nextiva
4.5 out of 5 stars
4.5
Free

Nextiva is a VoIP provider that offers a free videoconferencing and communication product called Cospace.

Data as of 3/7/23. Offers and availability may vary by location and are subject to change.

Price: Free

You’ll have to already be a customer with Nextiva to take advantage of Cospace, but you can’t argue with a free price tag for a fully featured video-messaging platform. Cospace emphasizes collaboration, allowing you to schedule meetings, update tasks, and upload files in one place.

It’s a powerful platform that’s worth looking into if your small business also needs a solid VoIP provider or if you’re already using Nextiva.

Google Meet: Best free plan

Google Meet
Google Meet
4.5 out of 5 stars
4.5
Free
Google Meet, formerly Google Hangouts, is the standard when it comes to video conferencing software free for anyone with a Google email. 

Data as of 3/7/23. Offers and availability may vary by location and are subject to change.

Price: Free–$18/user/mo.

Google Meet is a messaging tool with real-time chat, voice, and videoconferencing capabilities all free for up to 100 participants. Google Meet is part of the Google Workspace productivity platform that just under went a massive rebrand offering a number of task management tools like file sharing and action-item timelines.

It’s the kind of platform that makes it easy to run your business from one place, especially if a lot of your employees are remote. The only downside is that Google Meet has a cut-off for more than 500 participants and including more than 100 participants requires a monthly subscription fee. 

Zoom: Best turn-key solution

Zoom
Zoom
3.5 out of 5 stars
3.5
Free

Zoom is a widely popular and full-featured videoconferencing option with a free plan.

Data as of 3/7/23. Offers and availability may vary by location and are subject to change.

Price: Free–$300/year

Zoom’s free plan lets you host meetings with up to 100 participants for up to 40 minutes. If you can manage to keep all your company communications within those limitations, you’ve got yourself a free messaging platform.

Zoom has become popular lately due to how easy it is to use. You basically download the app and get started, making the solution pretty turn-key for those who don’t want any fuss.

Unfortunately,  Zoom has had some security problems with unwanted parties gaining access to Zoom meetings they weren’t invited to. The risk of being invaded is mitigated by password protecting your meetings, but it does take some of the ease out of using the software.

Zoom is a simple solution — there’s not a lot of bells and whistles. You basically just get videoconferencing functionality with an in-conference chat feature, but if simple is what you’re looking for, look no further.

The takeaway

There are a lot of great platforms for connecting with your remote employees and associates, but some are more powerful than others. RingCentral is the full package for any business owner who wants a fully integrated communication powerhouse, while Zoom offers free and easy videoconferencing.

The platform you choose has everything to do with what your business needs to be most effective. The right set of features can propel your productivity and keep your remote employees feeling connected to their teammates. This connection can be absolutely crucial in taking projects from ideation to completion. Because nothing is more important to your bottom line than getting projects across the finish line.

Many businesses also depend on regular phone calls to keep things running as usual. We recently took a look at the top VoIP providers of 2023 to help businesses transition to a work-from-home phone system.

Video conferencing software FAQ

Generally, the hardware required for video conferencing includes a camera or webcam, a microphone, an internet connection and video conferencing app or software. 

The software required for video conferencing varies between what your business' needs are. The options above, RingCentral, GoToMeeting, Nextiva, Glip and Zoom, are the best software options in our opinion. 

Zoom is a great video conferencing app but we definitely think RingCentral trumps Zoom in how expansive RingCentral's package is in comparison. 

Methodology

To find the best video conferencing software for small businesses, we considered pricing plans, customization, ease of use, and customer support. 

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Andrew Mosteller
Written by
Andrew Mosteller
Former Business.org staff writer Andrew Mosteller covered small business expansion, management and advertising.
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