Shopify vs. Squarespace—Which Is Best for Your Businesses?


How do you know which website builder is best for your e-commerce store or blogging business? By reading our review, of course.

Best for New Businesses

Shopify

2.7 out of 5 overall
Starting price: $29/mo.
Resources for new businesses
View PlansLearn More
Best for Small E-Commerce Stores

Squarespace

4.7 out of 5 overall
Starting price: $18/mo.
Integrated e-commerce functionality
View PlansLearn More

If you’re running your own small business and need a professional-looking website to support your goals, Squarespace and Shopify are two solid options. But naturally, they each have their strengths and weaknesses.

Squarespace, for example, has well-designed templates, a lot of integrated e-commerce tools, and customer support that you can contact via Twitter—just in case you feel the most comfortable interacting with customer service where anyone on the internet can see. But the platform doesn’t do search engine optimization (SEO) quite as well as Shopify.

Shopify, on the other hand, offers 24/7 live chat support and is optimized for businesses with online stores, so it’s a great way to showcase your products. But it charges transaction fees if you use a third-party payment gateway, and there’s a bit of a learning curve when using it.

Long story short: the best site builder for you depends a lot on your business. So let’s get into the nitty-gritty of what Shopify and Squarespace do best (and worst).

Shopify vs. Squarespace at a glance

Which builder is best for your online store or blog? Here’s our overview.

Squarespace vs. WordPress general features
FeatureShopifySquarespace
Starting Price$29/mo.$18/mo.
Our score2.7/54.7/5
Online store
Blog
Product limitUnlimitedUnlimited
Credit card payments
Free domain*
Free SSL security certificate
Mobile-responsive templates
Discounts and couponsSelect plans
Gift cardsSelect plansSelect plans
Shipping quotesSelect plans
Transaction fees on third-party payment gatewaysSelect plans
24/7 customer support
Themes7028
AppsAbout 1,200About 30
*For first year with annual billingView PlansView Plans

Shopify delivers extra resources for new business owners

Shopify is one of the most popular e-commerce platforms on the market—and for good reason.

Shopify was created with e-commerce businesses in mind. Its templates highlight your products, and the platform makes inventory management a breeze. You can also customize meta descriptions (the descriptions of your pages that show up on search results), customize your alt text (the text that pops up when you hover over something with your mouse), and download extra SEO apps—all of which helps you get found on Google.

While reviewing Shopify, though, we were most impressed by the resources the platform offers for new businesses. There’s a business name generator, a logo maker, and a wealth of tutorials, webinars, and articles—all dedicated to smoothing the way for new business owners. And if you ever get stuck, Shopify’s live chat is available 24/7.

Basically, if you’re new to selling online (or business at all), you could do a whole lot worse than Shopify.

Pros
  • Easy-to-use product management
  • Resources for new businesses
  • Inventory tracking
  • Good search engine optimization (SEO)
Cons
  • Confusing dashboards
  • Limited options on free templates
  • Extra transaction fees on credit cards
  • Poor design on free templates

Squarespace offers high-quality designs and integrated e-commerce features

After Wix, Squarespace is our favorite website builder for small-business owners.

Squarespace’s drag-and-drop editor is easy to use, which means it only takes a minimal amount of effort to customize templates (which are well-designed and professional-looking as it is). And whenever we needed help with our Squarespace website, Squarespace’s live chat support was incredibly useful.

Squarespace also includes a lot of built-in features. Squarespace bakes SEO options into the interface, so you don’t need to add any plugins to get found by Google. You can easily share new products and blog posts without downloading an app to sync your social media accounts to your site. And all the inventory management tools you need to run your business are included with your plan.

That all makes Squarespace particularly well-suited for small- to medium-sized e-commerce business-owners who don’t want to spend all day browsing an app store.

Pros
  • Easy-to-use platform
  • Beautiful designs for sites
  • Great functionality to support your store and blog
Cons
  • Bit of a learning curve
  • So-so SEO
  • Functionality sometimes hidden by tabs and sidebar menu

Shopify vs. Squarespace features

Shopify and Squarespace have a lot in common. They both allow you to list an unlimited number of products, deliver free SSL security, and offer domain registration that’s free for a year. But they also differ in some of their key features. Here’s how it breaks down.

E-commerce features

Squarespace and Shopify are both popular e-commerce platforms—though for different reasons.

Many users tout Shopify as a one-size-fits-all e-commerce solution. It allows you to list an unlimited number of products, it offers substantial SEO customization, and everything on your site is meant to support your main page: your store.

However, it has some significant drawbacks. For starters, you need to download extra e-commerce plugins to get basic features (like live chat and e-commerce analytics). And here’s the kicker: you have to pay extra transaction fees if you use any payment gateway other than Shopify Pay. For some business owners, that may make Shopify more trouble (and expense) than it’s worth.

Squarespace’s e-commerce features, on the other hand, are much more intuitive. You can manage everything from your shipping preferences to your Google Analytics all within the Squarespace dashboard, and the platform doesn’t charge you extra transaction fees. In fact, on some plans, you don’t have to pay transaction fees at all.

Squarespace still isn’t our favorite platform for large-scale e-commerce (we prefer BigCommerce for that). But for basic e-commerce needs, we think Squarespace is tops.

What are payment gateways?

Payment gateways (like PayPal, Square, and Shopify Pay) are similar to credit card processors—only they don’t process physical cards. Instead, payment gateways allow customers to pay digitally using their credit card number. The more you know, right?

Shopify vs. Squarespace e-commerce features
FeatureShopifySquarespace
Web hosting
Mobile-responsive pages
Unlimited storage
Unlimited bandwidth
Unlimited products
Free SSL security certificate
Transaction fees on third-party payment gateways0.5%–2%
CouponsBasic plan and above
Gift cardsShopify plan and aboveAdvanced plan
Shipping discountUp to 74%
with Advanced Shopify plan
Up to 100%
All plans
Checkout on your domainBasic plan and above
Digital goodsWith app
Search engine optimization (SEO)
Advanced site stats
HD video and audio
Embedded videos only

Embedded videos only
Video backgrounds
Product reviewsWith appAny business plan + plugin
Site search
Lead capture
MembersWith appAny plan + plugin
Email marketingWith app
Abandoned cart recoveryAdvanced plan and above
Inventory managementBasic plan and above
Password protection
$100 Google Ads credit
Free domain*
Live chat
Phone support
*For first year with annual billingView PlansView Plans
Need a point-of-sale (POS) system?

If you also need a point-of-sale (POS) system to support your brick-and-mortar location, you’re in luck. Shopify also offers POS apps and hardware support with select plans. Two birds—meet one stone.

Content features

Selling products is one thing, but which platform is best for businesses with blogs?

When it comes down to it, both platforms offer solid blogging options. And if you ever run into issues with your content, both Shopify and Squarespace offer customer support via live chat and email. But in general, we prefer blogging on Squarespace.

Shopify is all about that online store, so Shopify blogs are relatively basic. That said, the blog posts on our Shopify site still looked good, and the blogging tools were easy to use. You can also add extra apps to customize your blogging even further. So if you’re using your blog to attract customers to your store, Shopify’s probably the best fit for you.

However, with Squarespace, you can use the same drag-and-drop editor you use to build your home page to create professional-looking blog posts. That allows you to build a lot of full-fledged articles, rather than just a generic-looking blog—perfect if you rely on your content to drive revenue for your business.

Shopify vs. Squarespace pricing

Squarespace is generally a better deal than Shopify. Not only is it cheaper than Shopify, but Squarespace also doesn’t charge extra transaction fees if you use third-party payment gateways.

Ultimately, though, the best deal may come down to the number of products you’re selling and the features you need.

Shopify vs. Squarespace business plans
PlanBiennial costYearly costMonth-to-month costLearn more
Basic Shopify$23.20/mo.$26.10/mo.$29/mo.View Plans
Shopify$63.20/mo.$71.10/mo.$79/mo.View Plans
Advanced Shopify$239.20/mo.$269.10/mo.$299/mo.View Plans
Squarespace BusinessN/A$13.50/mo.$18/mo.View Plans
Squarespace BasicN/A$19.50/mo.$26/mo.View Plans
Squarespace AdvancedN/A$30/mo.$40/mo.View Plans

One advantage to using Shopify vs. Squarespace is that you can sign up for a two-year plan and get extra savings. Unfortunately, that doesn’t quite make up for Shopify’s higher-than-average prices.

Think about it this way: a biennial Basic Shopify plan costs roughly $23.20 per month (averaged out, since biennial and yearly plans are all paid up front). But you get basic design options, and you’ll probably have to download a lot of extra apps to get the live chat, SEO customization, and other features you need to run your online store. Plus, you’ll have to pay extra transaction fees if you use third-party payment gateways.

Or for just $7 more per month or so, you could get a yearly Squarespace Advanced plan. That would include all the tools Squarespace has to offer, and you wouldn’t have to pay extra transaction fees. Seems like kind of a no-brainer, especially since the Squarespace platform is easier to use and produces better-looking sites.

Other costs

Whether you choose Shopify or Squarespace, you’ll have to pay at least $7 per year for your domain name—after the first year. The cost of hosting also varies among web hosting providers, but you can expect to pay at least a few dollars extra per month for that (if you don’t use the hosting included with your Shopify or Squarespace plan).

Both Shopify and Squarespace also charge transaction fees. However, Squarespace waives those transaction fees if you sign up for a Squarespace Basic plan or higher.

Shopify, on the other hand, charges extra fees if you use third-party payment gateways. Shopify charges these extra fees on third-party payment gateways to encourage businesses to use Shopify Pay (the platform’s in-house gateway). Even if you use Shopify Pay, though, you’ll still be on the hook for transaction fees—no matter which plan you choose.

Shopify users who want more than a generic online store will also need to make room in their budgets for templates and apps that showcase their products and offer the features they need. Or you can circumvent this entirely and go with Squarespace, which doesn’t charge extra for templates and includes all e-commerce features.

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Building with Shopify vs. Squarespace

It’s one thing to talk about tools and apps—it’s another thing entirely to actually use them. Fortunately for you, we did both. Here’s our firsthand experience with Shopify and Squarespace.

Usability: Squarespace

Overall, we thought it was easier to build our Squarespace website.

With Squarespace, we could customize our SEO settings and share new posts and products on social media with just a few clicks. Sure, we weren’t huge fans of the way Squarespace buries some of its customization options beneath menus on the sidebar. But those menus were clearly labeled, so we were still able to find all the options we needed.

Shopify’s a bit more complicated. While we set up our store, blog, and home page fairly quickly, additional pages were kind of nightmarish. We wound up live chatting with customer support more than once, and we still didn’t get an about page we were particularly happy with.

That said, Shopify’s customer support was extremely helpful. And selling products on Shopify is very straightforward, so businesses that need only an online store may find Shopify to be the easier option.

Build with Squarespace

Design: Squarespace

There are a lot of reasons why we think Squarespace beats Shopify when it comes to design.

For starters, the Squarespace platform offers a lot more design options. While Squarespace templates are well-designed to start with, you can personalize them by changing colors, fonts, headers, and even character spacing. You’re also free to drag and drop elements wherever they need to go for your site to look the way you want it.

Shopify offers free templates, but you don’t really get top-notch design elements unless you pay for a premium template. Shopify also doesn’t include many design tools, so if you want to do more than customize your background and font colors, you may need to add extra apps.

In the end, Shopify’s platform focuses primarily on selling products, so you get enough design tools to keep your online store looking professional. But we think you get a lot more pizazz for the price with Squarespace.

Customization: Squarespace

Drag-and-drop editors like Wix, Squarespace, and Weebly allow you to move elements within your content blocks to create a fully customized site that works for your needs. Shopify lets you rearrange content blocks but doesn’t give you the same freedom to move images and rearrange elements within content blocks, resulting in a less personalized site.

Still, Shopify’s platform is not without its merits. Shopify offers excellent customer support so you can get help if you’re ever unsure about how to customize part of your site. And while its SEO tools were not easy to find, it does allow you to customize more than just meta descriptions. That’s good for your business, as it helps customers find your online store more easily.

Shopify also offers tons of apps to help you customize every aspect of the selling process. But that benefit is undercut a bit by Squarespace, which provides most of those customization options but doesn’t make you add extra apps to get them. Point, Squarespace.

Check Out Squarespace

What other business owners say about Shopify and Squarespace

Both Shopify and Squarespace have their merits, but what do other business owners have to say about each platform?

In general, we found that many users enjoy the fact that Shopify offers so many add-ons and apps. But business owners also warned us about the learning curve that goes into building a Shopify site.

“I highly recommend Shopify to any new business selling products online. You can easily implement Google Analytics on your Shopify store to gather more data. While it takes time to learn the apps and plugins to enhance your website, the initial steps are really straightforward, and Shopify provides a lot of templates to get started.”

Shopify also seems to be the preferred platform when it comes to customer support—especially for new businesses.

“For anyone selling online, I highly recommend Shopify. It’s easy and intuitive, and it has great customer support, tons of information to learn about e-commerce business, and templates to get you started if you’re not familiar with coding.”
“It’s extremely easy to build a professional-looking e-commerce website on Shopify without any coding experience. In addition, Shopify has a great customer support team that can help answer most questions.”

But Squarespace customer support did get some love when it came to its live chat.

“Squarespace has an extensive online help section and really good live chat.”

Business owners also shared that they weren’t big fans of Shopify’s extra transaction fees. Many preferred Squarespace, with its easy-to-use platform and professional-looking designs.

“We would have had to pay nearly 5% to use external payment gateways. Moreover, Shopify has a lot of page building options, but none of them are easy enough for beginners to make a beautiful site. So you’re back to using a developer if you want pretty pages (besides your home page).”
“Squarespace gave me plenty of options, templates, and tools to create a site according to my branding needs.”

On the whole, though, the right website builder for your business depends largely on the type of site you’re building.

“If you’re looking for an e-commerce website, choose a platform that is made for online stores—like Shopify or Squarespace. While there are other options, it’s easiest and most effective to choose options that are made for what you intend to accomplish rather than trying to retrofit one platform to serve a purpose it wasn’t meant for.”
Ilana L. Mele, Seashore Design Studio
“We quickly realized that we needed something that could easily scale to handle thousands of products and had a robust ecosystem of apps and plugins. Shopify meets the needs of an online retailer selling thousands of SKUs better than Squarespace, and there is enough room for great design to make it workable.

“On the other hand, for a service business, I would recommend using Squarespace because it has more design flexibility. Squarespace is also great for a small retailer selling just a few items.”

The long and the short of it

Best Web Builders for Small Business
Wix
Squarespace
Weebly
GoDaddy
WordPress

Ultimately, the choice between Shopify vs. Squarespace comes down to your site. On the whole, though, we think most business owners will prefer Squarespace.

Squarespace offers professional designs that don’t cost you extra. It includes both advanced and basic e-commerce features, and it’s all integrated into the platform, so you don’t have to worry about finding the right apps and add-ons. Squarespace also costs less and doesn’t charge you extra transaction fees for using third-party payment gateways.

On top of all that, Squarespace is an easy-to-use e-commerce solution, so building your site doesn’t have to be a major time suck. Instead, you can quickly get back to what’s important: running your business.

Get more help with your website! Check out our guide to making an online store and our rankings for the best platforms to build a business website.

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.