Top 5 Reasons to Offer Employee Benefits

One of the most important components of running a successful business is keeping employees happy.

Providing them with enough incentive to maximize their productivity. While there are different ways to accomplish this, offering your employees benefits that go beyond the legal requirements tends to be effective. Here are the top five reasons you should offer added benefits to your employees.

1. Increase Your Appeal

The acquisition of skilled and dedicated workers will help create a strong foundation for your business. To bring these individuals on board, it helps to have some tangible benefits that differentiate your business from the masses. Rather than offering the bare minimum, give your employees benefits like paid vacations and holidays, health plans, and retirement plans to make your business more attractive. A survey by McKinsey Quarterly showed that attracting and retaining talent was the biggest reason that companies offered employee benefits. Offering solid benefits also demonstrates that you believe in your company enough to invest in your employees, and proves that you're stable, which can help you acquire A-list talent.

2. Minimize Your Turnover Rate

It's difficult for a business to make serious progress when employees are constantly coming and going. When this happens, it's hard to establish a veteran team of experts, and the overall talent level will lack. Fortunately, offering benefits packages is often enough to make employees stick around for the long run. By investing in your employees, it shows that you have their best interests in mind and value their job performance. This can help you build a tight-knit team of professionals that will stay for years.

HR Outsourcing Can Help You Offer Better Benefits

3. Better Morale

Another advantage of offering benefits is the boosting of employee morale. By understanding and addressing the needs of your workforce, it's likely that employees will be dedicated and take their jobs more seriously. Showing that you care about your workers is a natural way to increase their loyalty and often to get their best work in return. Nothing can put a damper on productivity quicker than a bad attitude. By providing adequate benefits, you can help keep your employees happy.

4. Healthier Employees

Assuming you offer some type of health/dental plan and sick leave, your workforce should be in relatively good health. If your employees have solid health insurance plans in place, there is a better likelihood that they will have regular checkups and take preventative medical steps, which should help in ensuring they don't take many sick days. . By offering sick leave, workers who are sick and may be contagious won't infect others. The end result should be a healthier workforce.

5. Better Job Performance

By offering benefits, you give employees more of a reason to care about your company and remain loyal. As a result, they should be willing to work harder, which can lead to greater productivity and higher quality. According to Insurance Quotes, 57 percent of private employers offer more than the legally required benefits. For this reason, providing benefits can put you above 43 percent of competitors who don't offer extra benefits.

While offering employee benefits may cost a bit more initially, the long-term advantages can greatly outweigh those costs and contribute to your overall success. Your business will be poised to acquire true professionals who are in it for the long haul. This will help create a stable workforce and position your business as an industry leader.

Micah Pratt
Written by
Micah Pratt
In her seven years working in digital marketing, Micah Pratt has worked with several start-up websites providing SEO, content strategy, and content marketing support. Currently in her role as the online marketing manager for, Micah focuses mainly on helping small business owners make financially smart business decisions.
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