Once your account is fully operational, you can set up an Etsy shop. This is a slightly lengthier process, but you can save progress and return at a later point if needed.
Note that you’ll need to set up your shop on a desktop computer. Once you’ve completed the process, you can manage your shop’s everyday activity using the Sell on Etsy app.
Once logged in, click “Sell on Etsy,” then “Open Your Etsy Shop” when prompted. Choose your shop language, country and currency, and then your shop name. This creates the shell of your Etsy shop—but you’ll need to complete a few extra steps to be able to sell effectively.
You’ll also be prompted to join Etsy Payments, which is the primary way sellers are paid on the site. This will allow you to accept a variety of payments, including credit and debit cards, PayPal, gift cards, Apple Pay, Google Pay, and more.
Now’s the time to make your shop more appealing to buyers. Etsy shop owners should add the following for maximum impact:
- A banner and shop logo so that buyers get a strong impression of your brand
- A welcome message and brief description of your shop. This is called your “shop announcement”
- Your policies and timescales for deliveries and returns
- Any guidelines customers should know about before they make a purchase