Linking is an important part of building a quality WordPress site. Having broken links to defunct pages looks unprofessional and negatively impacts user experience. Fortunately, Pretty Links can help.
On a free plan, Pretty Links can track users across clicks, place links on images, monitor your site for broken links, and shorten links for social media posts (shorter character counts for the win!) without using a third-party URL like bit.ly. But with a Beginner plan, you get additional features that make things really interesting.
Pretty Links' Beginner plan lets you create a link list that includes all your social media links, redirects, affiliate links, and more—all in one place. That way, if you change a URL or update an affiliate relationship, you don’t have to update each individual link on each of your posts. Instead, you can update it once in your link list, and Pretty Links will update your link across your site.
Pretty Links Beginner also comes with some great features, like a branded bar that follows your users when they click on external links (so they’re more likely to come back after clicking away). That lowers your bounce rate, which can make your WordPress site rank higher with search engines.
You can also use Pretty Links Beginner for split testing. So if you’re trying to direct customers to your favorite face cream, but aren’t sure which affiliate network pays the most for your traffic, you can set up a rotating test. That way, you can see the results from up to five different affiliate networks without ever having to manually change the link on your page. And your customers are none the wiser, since they get routed to the same product page every time. In short, this allows you to maximize your profit while having a minimal impact on your workload (and your users’ experience).
We love that Pretty Links' Beginner plan goes beyond monitoring for broken links. It offers so many convenient options for improving your site, making it a top-notch tool for business owners looking to maximize their profits.