StoriiCare is a branch of Scotland-based Storii, a digital platform for memorializing stories, photos, and other family media. Thanks to this connection, families can enjoy personalized digital experiences with their loved ones in care centers, providing a unique competitive advantage that we admire.
Apart from this fun feature, the business side of StoriiCare is impressive. The platform sports a digital-first approach to the traditionally paper-based care industry, allowing users to create custom forms meant to deprecate ink dependence. For example, the age-old “face sheet” used to track patients is morphed into an elaborate, social media-esque profile.
With this treasure trove of encrypted data, users can engage the software’s analytics to draw actionable insights in a flash. This dramatically reduces the time involved in preparing the myriad of reports and grant requests involved in the adult care business.
A note on liability
Our research reveals that StoriiCare’s US-based office address only leads to a post office box.1 Another San Mateo, California address on the company’s website resolves to a WeWork coworking space2, but without any specific suite, desk, or office indicated.
The company’s registration with the California Secretary of State only lists the aforementioned postal box.3 CEO Cameron Graham’s San Mateo apartment is listed as both the principal executive office and the only agent for service of legal process. However, Storii’s business registration in Scotland, listed as Lifelinked Limited, declares Graham’s country of residence as Scotland, not the United States.4
This obscure array of official US addresses could pose deeply troubling, yet-to-be-tested issues given the sheer amount of legal liability the adult care business endures. As a result, should legal proceedings involving Storii arise, it may be incredibly difficult to track down the culprits.