We don’t mind the notion of custom rates, but BluePay discloses almost nothing about how its rates work. Its website just states that “on average, we help our merchants reduce processing costs by 15–30%.”1 Unfortunately, we can’t verify this claim.
Brands like Helcium, on the other hand, show exactly how processing rates decrease as sales volume increases. Helcium offers custom rates, but it’s very transparent about what you’ll be paying. BluePay only vaguely hints at how its rates work.
BluePay determines your custom rates by a few factors:
- How you accept cards
- Types of cards processed
- Monthly transaction volume
- Average ticket size
BluePay will retrieve this information from you over the phone in addition to requesting a statement from your current provider (if you have one) to review your existing program. From there, BluePay will quote you a rate and try to get you to sign up.
This means the only way to get your rate is in the middle of a sales call, which may be a deterrent for those who don’t like sales-pressure situations.