5 Best Lead Management and Tracking Apps in 2018

Best overall: Zoho

If you’re looking for a robust yet affordable platform with a wide range of features, Zoho CRM could be the right fit for your small business. Zoho CRM is just one of Zoho’s 30 small business products. So it’s no surprise the company made our list of best lead tracking systems.

Zoho CRM is particularly effective for businesses that already use Zoho’s other products, including Zoho Books or Zoho Projects.

Move up to Professional ($20 per user per month) or Enterprise ($35 per user per month) for unlimited records, third-party integrations, and advanced customization. Zoho also offers a 14-day free trial with no credit card required.

Best for larger sales teams: Salesforce

As one of the most recognizable lead tracking apps, Salesforce essentially paved the way for lead tracking. Salesforce has a wide range of customization options and advanced features. For each contact on your list, you can enter basic information, schedule tasks, view contact history, and browse attachments.

Lightning Professional ($75 per user per month) includes social collaboration, upselling, unlimited training, and more. Lightning Enterprise ($150 per user per month) provides collaborative forecasts, API integrations, team selling, real-time sales insights, and workflow automation—just to name a few.

If you’re not sold on Salesforce, opt for their generous 30-day trial.

Wondering what your ROI would look like with Salesforce? Fill out their ROI calculator to get your personalized business value estimates. You can also learn how to measure your ROI on Business.org.

Best customer support: Quick Base

Besides creating an abundance of financial apps for small businesses, Intuit also created Quick Base. However, in 2016, Intuit sold Quick Base to a private equity firm. Quick Base makes it easy to improve your team’s productivity by ensuring that nothing falls through the cracks. Sales teams can set automated alerts, reminders, and notifications for assigned tasks and deadlines. cks—through the mobile app. And QuickBooks offers solutions for desktop users and for accepting online payments through your website.

The downsides of GoPayment include slower funding time, higher up-front costs, and the lack of a contactless payment reader.

Quick Base can also be accessed anywhere and anytime with smartphones and tablets, so your sales reps can better service customers at every stage of the sales cycle. Plus, businesses can maximize agility by integrating outside tools and data with Quick Base.

Need further help to get started? Take advantage of their 30-day free trial. And choose from live support, webinars, community forums, and video tutorials to learn more about Quick Base.

According to a recent study, interviewed customers achieved a 260% return on investment in three years.¹ Although Quick Base is a more expensive option, you can expect the app to have a positive impact on your bottom line.

Best for cost-conscious businesses: Apptivo

As a highly affordable yet still broadly functional lead management software, Apptivo is a great choice for any business, particularly small businesses on a budget. The free Starter plan provides tasks reminders, G Suite integration, and sales automation—such as lead list management.

Although Apptivo may not be as advanced as other lead tracking apps, it still provides sales teams with a basic and effective set of tools for organizing small business leads. Apptivo slashes sales costs significantly, which results in a high ROI.

Best for startups with limited staff: Really Simple Systems

Small businesses and startups that have limited staff support should opt for a lead tracking app with a simple user interface. Similar to Quick Base, Really Simple Systems provides customer support and a slew of how-to-articles and tutorials.

Really Simple Systems provides customer support and a slew of how-to-articles and tutorials.

Really Simple System’s free tier offers two users, 100 lead accounts, and 100 MB of storage. Users can also customize their user interface. Many companies can get by on the free plan, but if you need unlimited users and more lead accounts, consider the paid versions.

Really Simple Systems allows sales teams to record cost per lead, cost per opportunity, cost per sales, and—therefore—your return on investment. If you’re not ready to dive into a more expensive product, start small and scale up with Really Simple Systems.

FAQs about lead tracking apps

Is there something about lead management solutions we haven’t covered? Here are some answers to the most frequently asked questions about lead tracking.

What is lead tracking management and why is it important?

Lead tracking management is the process of tracking, organizing, and managing sales leads. Businesses and sales teams can significantly improve their sales by incorporating lead management strategies. The process also helps companies understand which tactics are bringing in the most qualified leads.

What is a lead process, and how can lead tracking make it more efficient?

When flowing through the sales funnel, there are different factors that determine if the lead will convert into an opportunity. If your business is lacking a solid lead process, your potential buyers may fall through the cracks. The following five steps will help you create a successful lead process:

1. Identify your leads
2. Collect data
3. Prioritize leads with lead scoring
4. Nurture your leads
5. Track and measure

Lead tracking is the backbone of a successful sales operation and lead management process. It will help optimize your sale strategy and maintain high levels of customer satisfaction.

What are the best practices for lead tracking?

Wondering how to track sales leads? By putting in place the following best practices, your lead tracking will be more efficient.

1. Engage with prospects: Most lead tracking software programs integrate with email applications, which give you the ability to send out email campaigns and track who opens those emails. This gives you better insights on user behavior.
2. Utilize lead management software: Although this may seem like a given, some sales teams believe they can handle lead tracking manually. Managing hundreds of leads at a time can be an overwhelming task for small businesses. The best solution is to invest in a software-driven automation that is capable of processing leads at lightning speeds.
3. Know the value of the lead: Prioritize your leads and increase efficiency by assigning a value to each lead. Use your data to create a workable value system.
4. Measure your efforts: Consistently measuring and monitoring your lead management efforts will provide insight into the strengths and weaknesses of your sales activities, which can help improve your ROI.

What is the difference between lead tracking and CRM software?

Lead tracking software and customer relationship managers (CRMs) are two different things. However, there are a few features that overlap.

While they are both used to manage complete customer life cycles, a CRM focuses on managing interactions of customers, improving relationships, and retaining customers. Beyond that, a CRM finds opportunities to upsell and cross-sell. Basically, a CRM manages ongoing activities of an organization, while a lead tracking app focuses on the front-end client acquisition. The ultimate goal of lead tracking is to convert more leads to new customers.

Who needs to use lead tracking?

The absence of a sales lead tracker will make it nearly impossible to nurture every one of your leads, especially if you’re having hundreds of leads funneling in every day. Although you can run a business without one, you’ll most likely see better results with lead tracking software. We recommend lead tracking for all businesses, regardless of industry.

Can companies without a sales team utilize lead tracking?

Lead tracking software can benefit companies of all types and sizes. If you don’t have the time or sales team for maintaining lead information manually, a tracking app can organize your small business leads much more easily.

The takeaway

Bottom line, Zoho is our pick for the best lead tracking app for small businesses. Not only is it highly customizable and affordable, it also offers a wide breadth of features. But of course, different companies have different needs. So shop around until you find the app that’s best for you and your business. If you’re tired of working with an old school spreadsheet, give one of our favorite lead tracking apps a try.

Do you have a different lead tracking app that works for you? Let us know in the comments below!

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Sources

^1. Forrester Consulting, “The Total Economic Impact of QuickBase”