When setting realistic expectations for clients, it's critical to keep them in the loop at all times. If you run into an issue that could delay a project, it's best to alert your client right away. Great account managers are able to communicate. Even though they may be agitated, it's better than telling them at the last minute and having a major fiasco on your hands. In case questions arise and you're not entirely sure about something, you should contact them and get clarification before proceeding any further. Open communication should improve your relationships with clients and keep everyone on the same page.
By following these guidelines, you and your clients can collaborate more efficiently with one another. It should reduce your stress and stop clients from making unreasonable demands. It should also minimize miscommunication and provide a better client experience. This often means a positive reputation within your industry and repeat sales.