It may seem like it, but we’re not yet at the point in media history where every idle person is staring at their phone screen at all times—some still need to look up and stare at, well, a slightly larger screen. Whether you operate a restaurant, a bar, a coffee shop, a hotel, a motel, an apartment complex, a condo complex, or an office with a waiting room, you’re probably going to need a TV or 10 to keep your customers entertained between Instagram posts.
Satellite television has a business-place advantage over cable in that its signal is available literally anywhere you can point a dish at the sky, regardless of local infrastructure build-outs. It’s also preferable to old-fashioned antenna TV, as satellite offers better picture quality and programming choices beyond Law & Order reruns and farm reports. Satellite TV is a customer-service standard—ask any owner of a sports bar, where flat-screens are usually installed before beer taps and deep fryers.
Business.org reviewed the commercial packages of the largest satellite TV service providers in the US, DIRECTV and DISH, and found that both offer attractive features for a small business. One, however, had an edge when it came to bar and restaurant settings, while the other seemed better suited to guest properties.