Hashtags, the # sign in front of a word or phrase, are becoming more mainstream on social media, but not everybody knows why they matter. The word/phrase hashtagged act as a keyword in your content, which is searchable, and allows you to become part of a larger conversation with a larger audience. They can be fun for personal use, but businesses can also benefit from using them, especially with an effective hashtag strategy in place.
For businesses, developing a hashtag strategy is an important part of social media success. Just like with other aspects of social media marketing, this must be done correctly to avoid damaging your reputation or causing other problems for you.
Here are seven steps to developing a hashtag strategy that works for your business.