Your State’s Most Popular Solopreneur Job in 2020

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A lot of us are content (...or not, but we go with the flow anyway) to simply dream about our passions while clocking in and out at our daily nine-to-five. But if you’re a solopreneur, you’ve actively taken steps to make your dream a reality.

Of course, entrepreneurs and traditional small-business owners do the same thing, so what sets solopreneurs apart? The answer’s in the name: solopreneurs are happy to go it alone, with “it” referring to anything from gardening or classic-car repair to childcare or software development.

At Business.org, we wanted to know which solopreneurial jobs are most popular nationwide. Exactly which dreams are US residents most keen to pursue? And are some solopreneur jobs more popular in some states than in others?

The answer (as you certainly guessed from this article’s title, you clever reader, you) is yes. Using data from Google Trends, we found around 30 frequently searched solopreneur jobs. We then broke those jobs down by state to figure out where, exactly, each solopreneurial venture is most popular. Keep reading to check out our results.

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Correlations and interesting findings

Per Google Trends, two jobs tied for most popular nationwide—lawn service providers and house cleaners, which both took first in four states apiece. Some of our other data highlights include the following:

  • Surprising absolutely no one, California’s top-ranked solopreneur job is social media influencer. A little more surprising? “Social media influencer” was also the most-searched term in Illinois and Texas—two lovely states, of course, but both with a much lower reputation for stardom than La-La Land.
  • Estheticians had the most-searched solopreneur job in Hawaii (spa treatments clearly go hand in hand with paradise-seeking vacationers).
  • People in Idaho and Utah seem to need a little extra encouragement; life coaching came in first in both states.
  • “Amazon seller” took first place in three states thousands of miles apart: Florida, Nevada, and New Jersey. Obviously, solopreneurs can follow Amazon’s motto (“Work Hard. Have Fun.”) no matter where in the US they live.
Each state's most-searched solopreneur job
State
Solopreneur job titles

Alabama

House cleaner

Alaska

Childcare

Arizona

Tutor

Arkansas

Jewelry designer

California

Social media influencer

Colorado

Housesitter

Connecticut

Hairdresser

Delaware

House cleaner

District of Columbia

Web designer

Florida

Amazon seller

Georgia

Brand ambassador

Hawaii

Esthetician

Idaho

Life coach

Illinois

Social media influencer

Indiana

Cosmetologist

Iowa

Childcare

Kansas

Photographer

Kentucky

House cleaner

Louisiana

Esthetician

Maine

Mechanic

Maryland

Grant writer

Massachusetts

Hairdresser

Michigan

Lawn service

Minnesota

Lawn service

Mississippi

Public speaker

Missouri

Handyman

Montana

Massage therapist

Nebraska

Lawn service

Nevada

Amazon seller

New Hampshire

Hairdresser

New Jersey

Amazon seller

New Mexico

Artist

New York

Personal trainer

North Carolina

Nail technician

North Dakota

Music teacher

Ohio

Handyman

Oklahoma

Lawn service

Oregon

Baker

Pennsylvania

Personal assistant

Rhode Island

Event planner

South Carolina

Cosmetologist

South Dakota

Handyman

Tennessee

Tax professional

Texas

Social media influencer

Utah

Life coach

Vermont

Gardener

Virginia

Software developer

Washington

Housesitter

West Virginia

House cleaner

Wisconsin

Childcare

Wyoming

Massage therapist

Related content

The takeaway

Becoming a solopreneur requires moxie, passion, and a willingness to work outside the typical nine to five. Clearly, people in every state have what it takes—so whether you’re hoping to provide childcare, massage therapy services, or tax help, you’ll be in excellent company.

Disclaimer
At Business.org, our research is meant to offer general product and service recommendations. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Kylie McQuarrie
Written by
Kylie McQuarrie
Former Business.org staff writer Kylie McQuarrie has been writing for and about small businesses since 2014. Her work has been featured on SCORE.org, G2, and Fairygodboss, among others. She's worked closely with small-business owners in every industry—from freelance writing to real-estate startups—which has given her a front-row look at small-business owners' struggles, frustrations, and successes.
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