Outlook vs. Gmail: Which is Right For Your Business?

Outlook vs. Gmail is the main question small businesses face when selecting an email provider. Choosing the right email client is important for your business efficiency. Two of the most popular options on the market include Google’s Gmail and Microsoft Outlook. What’s right for your business depends on your company’s size. Both email clients offer helpful features for businesses. But each platform is better suited to a specific set of needs. Here’s a closer look at the advantages of both and when it’s time to consider upgrading.

Gmail: An Excellent Free Option

For smaller businesses looking for a budget-friendly email option, Gmail is the perfect solution. One of the biggest benefits is the platform is free to use. Users also have the option of creating a branded email account with Google’s Apps for Business program. Instead of simply using “yourname”@gmail.com, you can personalize your email using your company information so the account becomes “yourname”@”yourcompany.com”. This helps maintain consistency for your employees and convey a professional image to your clients.

The platform also offers several other valuable features, including integration with your mobile, a large amount of free storage space, and the ability to quickly connect with your team via online chat with the click of a button. For businesses on a tight budget, Gmail provides a range of useful options that can help your company move forward.

Outlook: More Robust Features

If you’ve decided to partner with an enterprise email host or upgraded to a server system, Outlook is a better option for your business. The platform is compatible with the majority of enterprise email clients. Outlook provides a more sophisticated set of features. Outlook also offers several other features, such as easy email filtering, and an integrated intuitive platform. There’s no need to open a different application to manage your calendar or view your address book. This makes it easier to manage communications with clients and stay organized.

Another major benefit of Outlook is the ability to work offline. This feature is critical if your team travels frequently and struggles to manage the influx of email messages. Instead of waiting for an Internet connection to draft responses, you can simply write and save them. They’ll be distributed as soon as you’ve reconnected. It saves time and helps you clear the email backlog.

Upgrading From Gmail to Outlook

Your company’s email needs and situations will dictate when it’s time to update to a more robust email client like Outlook. The first consideration is compatibility with your email provider. When you use a business email account, it’s time to switch to Outlook. Microsoft enterprise email servers allow businesses significantly more control over users, mailbox administration, and security.

Your employees may also require a more sophisticated email client like Outlook to stay organized and productive. Frequent travelers may also find it convenient to work offline in Outlook. Google offers an application for working offline that’s compatible with Chrome, but the options are limited. Other potential reasons to upgrade include more intuitive email filtering options, the ability to create folders, and access to a fully integrated platform.