Bing vs. Google: Which Webmaster Tools are Best?

Bing and Google webmaster tools are both excellent for making the most of your search engine optimization (SEO) tactics and driving traffic to your website. Webmaster tools can also provide statistics on traffic, data on crawl activity and site ranking, and help you maintain a stronger presence on the web overall.

Bing and Google both provide free, solid sets of tools with which you can increase your web platform, and it is important to explore both options to see which is right for your small business, or consider using both together. Here are the benefits of both Bing and Google webmaster tools.

The Basics of Webmaster Tools

Any set of webmaster tools should be able to do several things for your website, including send warnings or important messages regarding your website’s health, like threats of malware and viruses, provide information about pages that are indexed by search engines, find out how many links point to your website, provide troubleshooting for crawler access issues, give you detailed information on your position in search results, and provide information on which keywords are associated with your site for SEO.

Both Bing and Google can provide additional resources and support online, such as discussion forums, email support, and guides for beginners. Before choosing which tools to use from either of these two top search engines, make sure they provide all the assistance and information you need.


Google webmaster tools are an obvious and smart choice for business owners who already use Gmail, Google Plus, and Google’s other resources for their business. Google is user friendly and the more well-known search engine, so using their tools can help increase your visibility in Google searches in particular.

With Google’s tools, you can easily see your site and video ranking, submit sitemaps, see examples of “Google-friendly” sites, and fix issues with indexing, crawling, spam, or malware. This set of tools makes setting up your site simple: Just log in to your Google account, log in to the webmaster tools dashboard, verify you own the domain, and add your site.


Bing stands out with its set of SEO analysis features and reports. It prepares a report that demonstrates compliance with the best practices for SEO and discusses any issues or problems found. Bing lets you know if you need to add meta description or alternate text on images. There are also an ample set of self-help guides and a webmaster blog, keeping you up to date and informed about the latest trends in content development. They provide user-friendly and clear how-to guides on site configuration and content, link building and structured data, URL normalization, content removal suggestions, and more.

Additionally, Bing webmaster tools now includes Link Explorer, which provides users the option to show links that point to an individual URL or a domain, as well as supporting refined searches. Bing’s tools are a great option for beginning business owners and entrepreneurs who might be newer to the world of SEO and content management.

Many business owners now use both Bing and Google webmaster tools to give their websites a better advantage over their competitors. When using either set of tools, or both, it is important to use them regularly and in conjunction with SEO practices and content development. When used properly, these webmaster tools will dramatically increase your website’s visibility and ultimately attract customers to help your business succeed.