Brand affinity is more powerful than many business owners realize, and investing the time and resources to increase customer loyalty can help you sustain sales and business growth in the long-term.
Whether you’re a new business entering the marketplace or an established business looking to grow your customer base, invest some time to develop your company’s branding and marketing strategy. You can use several different strategies to boost brand affinity and retain loyal customers for months and years to come.
Here are five things you should always do if you want to boost your brand affinity.
1. Stay in touch.
If you have an email list or have created a direct mail campaign in the past, make sure you stay in touch with your contacts with frequent messages and updates. Staying at ‘top of mind’ is more important than ever, and the companies that are successful are those that have a marketing strategy that ensures their prospects and customers are always aware they are available to provide products and services they might need.
2. Deliver outstanding customer service.
Make outstanding customer service a high priority so that customers will always identify your brand with outstanding customer service. You can boost brand affinity just by making sure every customer receives exceptional customer service and that your team members are going the extra mile to make sure the customer is satisfied. Whether this involves implementing an unbeatable guarantee or warranty on products and services you provide, or taking extra steps to acknowledge and take care of your customers, create a plan that will set you apart from the competition.
3. Make it easy for customers to buy from you.
Anything you can do to make the research and shopping process easier can improve your company image and boost your brand. Take the time to test your website and walk through your store as if you were a customer. Determine how easy or difficult it is for a new customer to find what they need or make a decision. Learning as much as possible about your customer’s habits will help you develop a shopping experience that is customer-centric and addresses every customer’s core needs. Encourage self-service to simplify the buying process, and proactively seek feedback to make sure you are delivering exactly what your customers want.
4. Stay active on social media.
Social media platforms make it easier to develop and nurture direct relationships with prospects and customers; this relationship is difficult to cultivate with direct mail and email campaigns alone. Take the time to engage with fans and followers by providing unique and timely content, replying to messages or posts, and participating in the niche communities on each platform. Engaging with prospects and customers on social media sites can increase brand awareness and develop trust between your company and customers.
5. Be transparent.
Whether your business is undergoing some internal changes or you’re getting ready to redesign or re-launch your products, make sure your customers know about the changes. Being transparent with your objectives will help to build trust and boost brand affinity naturally. Prospects and current customers will appreciate your honesty and the fact that you are taking the time to communicate changes that may affect your relationship.
Building brand awareness and increasing customer loyalty is an ongoing project and you can choose several strategies that will help you generate the strong customer base your business needs. From staying active on social media sites to simplifying the buying process, implement some proven strategies to develop brand affinity for your business.