2 Startups Leading the Fitness Tech Revolution


The number of heath related startups has grown over the last decade, and one particularly hot niche is fitness. Considering May is National Physical Fitness and Sports Month, it’s the ideal time to spotlight startups that are on a mission to improve our physical health through innovative technologies.

Read on to discover twostartups that are leading the fitness tech revolution and destined for success.

1. GoRecess

Find and book the fitness class of your choice, right from your smartphone. Sounds too good to be true, but it isn’t, thanks to Megan Smyth and Billy ArztIn, the brains behind GoRecess.

GoRecess is dedicated to shaking up your workout routine by infusing it with variety, flexibility and fun. Get GoRecess and you’re no longer strapped to the classes offered at the gym you belong to. In fact, you may give up your gym membership altogether.

Download the GoRecess app and start exploring fitness classes and activities located at health clubs and studios around the corner or across the country. From kickboxing to Pilates, spinning to yoga, GoRecess opens up a new world of fitness related opportunities. Once you find the fitness class you’re in the mood for, simply enter your information and billing details to secure your spot. You can add the class to your virtual calendar, and even invite friends to join you. Perfect for the frequent traveler, GoRecess helps you get your sweat on no matter where you roam.

Founded in 2013, GoRecess was selected as a finalist for the Nike+ Accelerator Program powered By TechStars.

2. GeoPalz

With childhood obesity on the rise, we think GeoPalz is on to something huge. It’s the Ibitz Powerkey, a kid friendly fitness tracker designed by the fitness tech startup.

The Ibitz Powerkey is essentially a pedometer affixed to a dongle. Ramp up Powerkey’s muscle by connecting it to a smartphone via Bluetooth 4.0, and turn your kid loose. As she accumulates “steps” she’ll be granted “keys” that unlock rewards, games, and even prizes. In a decidedly smart move, GeoPalz created a variety of Ibitz Powerkey designs to let your little one express herself. From soccer balls to peace signs, lady bugs to sculls and skateboards, she is sure to find just the right Powerkey. The Ibitz Powerkey costs $25 and is compatible with both iOS and Android. GeoPalz makes a similar product, the Ibitz Unity, for moms and dads.

Founded four years ago by three parents, we’re betting this Boulder, Colorado based startup is one we’ll be hearing more of.

According to the Gallup-Healthways Well-Being Index, the obesity rate in the U.S. is nearly 30 percent and American’s categorized as “overweight” make up another 35 percent of the population. We hope that the fitness tech startups we’ve featured this week will help American’s get active and healthier in 2014.  Which one interests you the most?