Top Sales Reporting Software for Small Businesses


Sales reporting software provides small businesses with an overarching view of their sales pipeline, customer buying patterns, and financial data. This puts small business owners in a position to make better decisions in the future and maximize long-term sales.

Because there is an abundance of software products on the market, you need to know what to look for when making your choice. Here are three tips to follow and some products worth considering.

1. Software should be easily customizable.

The operations of small businesses can differ dramatically. Even when they’re in the same industry, each business has its own unique set of needs. That’s why the sales report software you choose should contour to your specifications without issue.

More features means more customization, so it’s best if the software runs the gamut. The only exception is when software is so complex that it’s more trouble than it’s worth. If multiple team members are analyzing reporting data, it’s ideal to have a selection of line graphs, bar graphs, scatter plots, pie charts, etc., so information is easily digestible.

2. Software should include automatic reminders.

Forgetting about important tasks can be detrimental to your business and hinder success. That’s why sales reporting software that automatically notifies you of upcoming events is so critical. By utilizing a calendar, you can track leads through each step of the sales funnel and capitalize on them while they’re hot. It also reduces the possibility of human errors and is an effective way to stay on target.

3. Integration and simplicity are important.

The entire purpose of sales software is to make your life easier. Therefore, you want a product that integrates well with existing programs to prevent the need to rebuild your infrastructure. This could include Quickbooks, Microsoft Excel, and Outlook. Before making a decision, you should see which platforms a product integrates with to avoid any complications.

Simplicity is also important because technology can be difficult enough as is. You don’t want the hassle of a huge learner’s curve when instructing new team members on software, so try to stay away from anything that’s not intuitive or overly complicated. This way you can accomplish more without needless frustration.

Leading Sales Reporting Software

1. Tableau ($1,999/user)

While this product may not have the same status as companies like Microsoft and IBM, it offers comprehensive reporting to handle the needs of most small businesses. One of the best features is Tableau’s ability to continually create up-to-date information while allowing you to adjust your reports at any time. You can track the performance of individual sales reps or by teams. Some of the main features include:

  • Ability to easily connect to Salesforce
  • Quickly set-up, customized dashboards with no programming knowledge
  • Automatic forecasting and “what if” analysis
  • In-depth comparative performance

2. Prophet OnDemand by Avidian Technologies ($179.40/user/year)

This software is known for its flexible customization. Prophet OnDemand offers 50 plus sales reports and hundreds of variations so you can get the data you need to cover nearly all aspects of the sales process. If you use Microsoft Excel, this can be a good choice because all reports can be exported to Excel with a single click.

Avidian Technologies also places an emphasis on simplicity and accessibility, so this platform is relatively easy to learn. Key features includ sales quota reports, opportunity progress reports, advanced filtering, automated drip campaigns, and mobile access.

Implementing sales reporting software into your small business is a great way to take control and improve efficiency. It’s also perfect for keeping team members on the same page so sales opportunities aren’t lost. As your body of data continues to grow, you will be able to spot trends with greater accuracy and your overall sales volume is likely to increase.