4 Survey Platforms to Get Feedback From Your Audience


Customer input is critical to businesses for everything from product development to customer service. Surveys are an effective, affordable way to gather feedback about your business, its site, and any other details you’d like feedback on from your customers or other visitors to your site.

There are a number of third party survey options available online. Here are four of the best platforms for business owners interested in conducting a survey.

1. SurveyMonkey

Survey feedback from audienceSurveyMonkey is a great platform for conducting surveys on a budget. It offers a free option, as well as tiered monthly plans. The software is highly intuitive, so it’s easy to create questions, customize your work, and collect and analyze responses from your audience. There are two distribution options: You can easily send your survey link to an email list of your customers, or work with SurveyMonkey to ensure your questions reach the right respondents. The company has recently developed an Audience feature that connects you to potential respondents in your demographic.

2. Instant.ly

survey feedbackThe Instant.ly platform makes it simple to develop a survey and gather on-demand feedback from your target audience. Users start by creating surveys using their free SurveyBuilder tool. Once you’ve completed your survey, you can send it to your email contacts or quickly select your target audience.

If you choose the OnDemand option, Instant.ly distributes your survey immediately through its unique mobile platform. For example, let’s say you own an electronics store in Austin, Texas, and you know that the majority of your customers are 20-30-year-old-men but don’t have a customer email list. Instant.ly’s OnDemand option distributes your survey and collects responses from people in your demographic by age, geography, gender, and other factors. Surveys often reach response goals in minutes or hours, due to the company’s database of millions of potential respondents.

3. QuestionPro

survey feedbackQuestionPro is another great platform for business owners who want to launch a market research initiative. It offers a variety of survey options to meet the needs of every business, from mobile and online questionnaires to offline compatible options. QuestionPro has one of the best free plan options available. It includes unlimited survey creation and up to 100 responses per survey. If you prefer, you can also choose from competitively priced monthly plan options that offer more advanced features such as customer email list management, data segmentation, and downloadable reports with respondent data.

4. SurveyGizmo

survey feedbackSurveyGizmo is a company that prides itself on excellent customer service. It regularly conducts surveys that are used to design new features, modify existing ones, and tweak its business strategy to meet the needs of their customers. Like many of the other options out there, SurveyGizmo offers a free plan for business owners on a budget. It features unlimited questions, up to 350 survey responses monthly, a data export option, and 8 question types to choose from. If you want access to additional features such as custom design options, email distribution, and more in-depth reports, you’ll need a paid account.

Market research initiatives can help you determine if you’re moving in the right direction for your business. Whether you’re interested in gathering feedback from customers or prospects, there are a number of third party survey options. Take a look at these solutions to gain valuable insight from your target market.